| Serial Number | 86667091 |
| Word Mark | POSITIVE CHANGE |
| Filing Date | Thursday, June 18, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Wednesday, April 5, 2023 |
| Registration Number | 5060519 |
| Registration Date | Tuesday, October 11, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 10, 2015 |
| Goods and Services | Promoting awareness in the business community of the value of effective marketing and advertising; providing recognition and incentive by way of awards and award ceremonies honoring excellence and effectiveness in the field of marketing and advertising communications; conducting and preparing studies on the subject of effective marketing and advertising campaigns; Providing an Internet website, featuring information and materials in the field of effective marketing and advertising campaigns, namely, case studies, published award winning cases, published award winning videos, and published case credits; Business research services namely, development and publishing of performance rankings measuring the effectiveness of marketing and advertising campaigns and general marketing communication programs, based on performances in award competitions and statistical analysis thereof |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, June 24, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, April 22, 2014 |
| First Use In Commerce Date | Tuesday, April 22, 2014 |
| Party Name | THE EFFIE AND LIONS FOUNDATION, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10019 |
| Party Name | EFFIE WORLDWIDE, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | New York, NY 10019 |
| Party Name | EFFIE WORLDWIDE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | New York, NY 10016 |
| Party Name | EFFIE WORLDWIDE, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | New York, NY 10016 |
| Event Date | Event Description |
| Wednesday, June 24, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 22, 2015 | NEW APPLICATION ENTERED |
| Tuesday, November 10, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 28, 2016 | USE AMENDMENT FILED |
| Monday, July 25, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, July 25, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, September 6, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, September 7, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, October 11, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 28, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, August 26, 2015 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, August 26, 2015 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, September 25, 2015 | ASSIGNED TO EXAMINER |
| Friday, October 2, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 21, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 10, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 5, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 28, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Friday, August 28, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, August 28, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, August 28, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, August 28, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 11, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, June 18, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, September 26, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, April 5, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, April 5, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, April 5, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, June 22, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, October 11, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Sunday, June 22, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |