PORTILLO’S PERKS Trademark
Trademark Overview
On Friday, January 31, 2025, a trademark application was filed for PORTILLO’S PERKS with the United States Patent and Trademark Office. The USPTO has given the PORTILLO’S PERKS trademark a serial number of 99025116. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Sunday, September 7, 2025. This trademark is owned by Portillo's Hot Dogs, LLC. The PORTILLO’S PERKS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Customer loyalty services for purposes of promoting and advertising for restaurants, namely, providing incentive award programs for customers through the issuance and processing of rewards for use of participating restaurants
General Information
| Serial Number | 99025116 |
| Word Mark | PORTILLO’S PERKS |
| Filing Date | Friday, January 31, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Sunday, September 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | PORTILLOS PERKS |
| Goods and Services | Customer loyalty services for purposes of promoting and advertising for restaurants, namely, providing incentive award programs for customers through the issuance and processing of rewards for use of participating restaurants |
| NOT AVAILABLE | "PERKS" |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 31, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Portillo's Hot Dogs, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Oak Brook, IL 60523 |
Trademark Events
| Event Date | Event Description |
| Friday, January 31, 2025 | NEW APPLICATION ENTERED |
| Friday, January 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, July 2, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 11, 2025 | ASSIGNED TO EXAMINER |
| Monday, August 11, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, August 11, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 16, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 16, 2025 | NON-FINAL ACTION WRITTEN |
| Wednesday, July 16, 2025 | NON-FINAL ACTION E-MAILED |
| Monday, August 11, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Sunday, September 7, 2025 | NON-FINAL ACTION WRITTEN |
| Sunday, September 7, 2025 | NON-FINAL ACTION E-MAILED |
| Sunday, September 7, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
