PLUS WHITE Trademark

Trademark Overview

On Friday, July 14, 2000, a trademark application was filed for PLUS WHITE with the United States Patent and Trademark Office. The USPTO has given the PLUS WHITE trademark a serial number of 76089367. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, November 18, 2022. This trademark is owned by CCA INDUSTRIES, INC.. The PLUS WHITE trademark is filed in the Cosmetics & Cleaning Products, Pharmaceutical Products, and Staple Food Products categories with the following description:

Toothpaste

Teeth whitener gel; teeth whitening kit consisting primarily of rinse, teeth whitener gel and mouth tray

[ Teeth whitening breath mints ]
plus white

General Information

Serial Number76089367
Word MarkPLUS WHITE
Filing DateFriday, July 14, 2000
Status800 - REGISTERED AND RENEWED
Status DateFriday, November 18, 2022
Registration Number2606654
Registration DateTuesday, August 13, 2002
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 21, 2002

Trademark Statements

Goods and ServicesToothpaste
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PLUS WHITE. A standard character claim is inserted.
Goods and ServicesTeeth whitener gel; teeth whitening kit consisting primarily of rinse, teeth whitener gel and mouth tray
Goods and Services[ Teeth whitening breath mints ]

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, August 25, 2000
Primary Code003
First Use Anywhere DateWednesday, August 1, 1990
First Use In Commerce DateWednesday, August 1, 1990
International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 7, 2001
Primary Code005
First Use Anywhere DateWednesday, August 1, 1990
First Use In Commerce DateWednesday, August 1, 1990
International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateMonday, November 19, 2007
Primary Code030
First Use Anywhere DateWednesday, March 10, 1999
First Use In Commerce DateWednesday, March 10, 1999

Trademark Owner History

Party NameCCA INDUSTRIES, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLYNDHURST, NJ 07071
Party NameCCA INDUSTRIES, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEast Rutherford, NJ 07073
Party NameCCA INDUSTRIES, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEast Rutherford, NJ 07073

Trademark Events

Event DateEvent Description
Thursday, December 21, 2000ASSIGNED TO EXAMINER
Wednesday, January 10, 2001NON-FINAL ACTION MAILED
Thursday, November 8, 2001ASSIGNED TO EXAMINER
Monday, July 9, 2001CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 30, 2001APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 1, 2002NOTICE OF PUBLICATION
Tuesday, May 21, 2002PUBLISHED FOR OPPOSITION
Tuesday, August 13, 2002REGISTERED-PRINCIPAL REGISTER
Tuesday, July 25, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 1, 2007CASE FILE IN TICRS
Thursday, November 8, 2007TEAS SECTION 8 & 15 RECEIVED
Thursday, November 8, 2007REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, November 19, 2007REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 28, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 28, 2011TEAS SECTION 7 REQUEST RECEIVED
Friday, December 23, 2011AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, March 20, 2012TEAS SECTION 8 & 9 RECEIVED
Friday, March 30, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, March 31, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, March 31, 2012REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, March 31, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, February 21, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 16, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 21, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 15, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 15, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 15, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 13, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, May 13, 2022TEAS SECTION 8 & 9 RECEIVED
Friday, November 18, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 18, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 18, 2022REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, November 18, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, April 2, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 2, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 2, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 2, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 2, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 2, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Saturday, May 10, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, May 10, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Saturday, May 10, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 12, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 12, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 12, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 12, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 12, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 12, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Related Keywords

white plus teeth whitener whitening tray breath mints mouth primarily consisting toothpaste