PLUS WHITE Trademark

Trademark Overview


On Monday, May 14, 1990, a trademark application was filed for PLUS WHITE with the United States Patent and Trademark Office. The USPTO has given the PLUS WHITE trademark a serial number of 74058709. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, August 12, 2022. This trademark is owned by CCA Industries, Inc.. The PLUS WHITE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

dental gel and toothpaste
plus white

General Information


Serial Number74058709
Word MarkPLUS WHITE
Filing DateMonday, May 14, 1990
Status800 - REGISTERED AND RENEWED
Status DateFriday, August 12, 2022
Registration Number1678046
Registration DateTuesday, March 3, 1992
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 15, 1991

Trademark Statements


Goods and Servicesdental gel and toothpaste

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes051, 052
Class Status Code6 - Active
Class Status DateTuesday, July 3, 1990
Primary Code003
First Use Anywhere DateWednesday, August 1, 1990
First Use In Commerce DateWednesday, August 1, 1990

Trademark Owner History


Party NameCCA Industries, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLYNDHURST, NJ 07071

Party NameCCA Industries, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressE. Rutherford, NJ 07073

Party NameCCA Industries, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressE. Rutherford, NJ 07073

Trademark Events


Event DateEvent Description
Monday, September 24, 1990ASSIGNED TO EXAMINER
Thursday, October 25, 1990APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 14, 1990NOTICE OF PUBLICATION
Tuesday, January 15, 1991PUBLISHED FOR OPPOSITION
Tuesday, April 9, 1991NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, June 14, 1991USE AMENDMENT FILED
Wednesday, July 17, 1991STATEMENT OF USE PROCESSING COMPLETE
Monday, August 5, 1991ASSIGNED TO EXAMINER
Wednesday, September 4, 1991ASSIGNED TO EXAMINER
Wednesday, September 11, 1991ASSIGNED TO EXAMINER
Friday, October 11, 1991ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, March 3, 1992REGISTERED-PRINCIPAL REGISTER
Tuesday, March 18, 1997REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, April 14, 1997REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, April 1, 1997REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, February 1, 2002REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, March 28, 2002REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, March 28, 2002REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, July 25, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 20, 2007CASE FILE IN TICRS
Wednesday, February 22, 2012TEAS SECTION 8 & 9 RECEIVED
Friday, March 23, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 23, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, March 23, 2012REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, March 24, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, January 3, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 16, 2015ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, February 21, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 15, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 15, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 15, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 15, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 15, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, March 3, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, February 22, 2022TEAS SECTION 8 & 9 RECEIVED
Friday, August 12, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 12, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, August 12, 2022REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Friday, August 12, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, April 2, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 2, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 2, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 2, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 2, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 2, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, April 24, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, April 24, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, April 24, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 12, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 12, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 12, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 12, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 12, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 12, 2025TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS

Related Keywords


white plus toothpaste dental