PLUS IT UP Trademark

Trademark Overview


On Friday, September 10, 2021, a trademark application was filed for PLUS IT UP with the United States Patent and Trademark Office. The USPTO has given the PLUS IT UP trademark a serial number of 97022057. The federal status of this trademark filing is REGISTERED as of Tuesday, November 22, 2022. This trademark is owned by General Mills, Inc. The PLUS IT UP trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:

Providing information in the field of nutrition and methods for increasing the nutrition of meals
plus it up

General Information


Serial Number97022057
Word MarkPLUS IT UP
Filing DateFriday, September 10, 2021
Status700 - REGISTERED
Status DateTuesday, November 22, 2022
Registration Number6908633
Registration DateTuesday, November 22, 2022
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 19, 2022

Trademark Statements


Description of MarkThe mark consists of the words PLUS IT UP in stylized font superimposed over a broken circle with an exclamation point after the word ''UP'' which is dotted with a ''+'' symbol.
Goods and ServicesProviding information in the field of nutrition and methods for increasing the nutrition of meals

Classification Information


International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, October 19, 2021
Primary Code044
First Use Anywhere DateSunday, July 31, 2022
First Use In Commerce DateSunday, July 31, 2022

Trademark Owner History


Party NameGeneral Mills, Inc
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Trademark Events


Event DateEvent Description
Wednesday, June 7, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 7, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, June 7, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, June 7, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, June 7, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, December 14, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, December 14, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 14, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, December 14, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, December 14, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 14, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 22, 2022NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, November 22, 2022REGISTERED-PRINCIPAL REGISTER
Wednesday, October 19, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 18, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 28, 2022STATEMENT OF USE PROCESSING COMPLETE
Thursday, September 15, 2022USE AMENDMENT FILED
Wednesday, September 28, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 15, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, June 14, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 19, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 19, 2022PUBLISHED FOR OPPOSITION
Wednesday, March 30, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, March 14, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 14, 2022ASSIGNED TO EXAMINER
Wednesday, October 20, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Tuesday, October 19, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 14, 2021NEW APPLICATION ENTERED