PLUS Trademark

Trademark Overview


On Tuesday, April 19, 2022, a trademark application was filed for PLUS with the United States Patent and Trademark Office. The USPTO has given the PLUS trademark a serial number of 97369344. The federal status of this trademark filing is SECOND EXTENSION - GRANTED as of Wednesday, October 2, 2024. This trademark is owned by Holmes, Murphy and Associates, LLC. The PLUS trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, Medical & Beauty Services & Agricultural Services, Personal, and Legal & Social Services categories with the following description:

Safety training services in the form of seminars on how to reduce risk covered by insurance in the field of auto, general liability, and workers compensation, and the distribution of printed materials in connection therewith; video tape film production in the field of auto, general liability, and workers compensation; educational and entertainment services, namely, providing interactive on-line training courses and non-downloadable instructional videos and photos in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and a mobile phone application; personal and social services, namely, providing online non-downloadable videos in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; leadership development training in the field of insurance; incubation services, namely, business management training to emerging and start-up companies in the insuranc...

Downloadable software in the nature of a mobile application to view information related to business, insurance, consulting, management, and employee benefits; Downloadable software in the nature of a mobile application for providing database access to information relating to business, insurance, consulting, and management, namely, business risk management consultation for business purposes and insurance services for business purposes; Downloadable software in the nature of a mobile application for managing and sharing information in the field of employee benefits, namely, providing consumer information to employers in the field of the administration and management of health care plan options

Insurance administration, agency, brokerage services, claims processing, and claims administration; insurance services, namely, writing property and casualty insurance and underwriting, issuance, development, management, and administration of captive insurance; administration of employee benefit plans concerning insurance and finance; financial risk management consultation; financial guarantee and surety; surety services; insurance consultancy services, namely, providing advice to help clients avoid, reduce, or transfer risk through the use of insurance; financial consulting, namely, providing consulting services for the allocation of financial resources used in the insurance industry; providing financial analysis and consultation, namely, financial benchmarking; providing consulting services for the allocation of financial resources used in the health care industry; insurance claims administration services in the field of auto, general liability, and workers compensation; insurance ri...

Data analytics services, namely, health data collection and analysis in the nature of data compiling and analyzing in the field of insurance to provide information and metrics regarding health insurance claims to help clients forecast potential adverse outcomes and develop risk strategies to avoid, reduce, or transfer loss and business risk management consultation for business purposes; administration of employee benefit plans concerning wellness; consulting services, namely, providing consumer information to employers in the field of the administration and management of health care plan options and programs concerning mental health and wellness for first responders; business risk management consultation; analyzing and compiling business data for insurance services; data-acquisition and collection for insurance services for business purposes; providing on-line auction services for employers seeking employee benefit plans; Business services, namely, independent management services for c...

Personal development and social services, namely, providing information in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; personal and social services, namely, providing online social networking services, counseling, information, consulting, and advice in the fields of self-improvement and self-fulfillment accessible by means of interactive website and mobile phone application

Providing consulting services for the allocation of medical clinical resources for the health care industry; medical services, namely, providing information in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application; medical services, namely, providing information, counseling, consulting, and advice in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application
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General Information


Serial Number97369344
Word MarkPLUS
Filing DateTuesday, April 19, 2022
Status731 - SECOND EXTENSION - GRANTED
Status DateWednesday, October 2, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 11, 2023

Trademark Statements


Goods and ServicesSafety training services in the form of seminars on how to reduce risk covered by insurance in the field of auto, general liability, and workers compensation, and the distribution of printed materials in connection therewith; video tape film production in the field of auto, general liability, and workers compensation; educational and entertainment services, namely, providing interactive on-line training courses and non-downloadable instructional videos and photos in the fields of self-improvement, positive psychology, personal happiness, and mental health and wellness accessible by means of website and a mobile phone application; personal and social services, namely, providing online non-downloadable videos in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; leadership development training in the field of insurance; incubation services, namely, business management training to emerging and start-up companies in the insurance industry
Goods and ServicesDownloadable software in the nature of a mobile application to view information related to business, insurance, consulting, management, and employee benefits; Downloadable software in the nature of a mobile application for providing database access to information relating to business, insurance, consulting, and management, namely, business risk management consultation for business purposes and insurance services for business purposes; Downloadable software in the nature of a mobile application for managing and sharing information in the field of employee benefits, namely, providing consumer information to employers in the field of the administration and management of health care plan options
Goods and ServicesInsurance administration, agency, brokerage services, claims processing, and claims administration; insurance services, namely, writing property and casualty insurance and underwriting, issuance, development, management, and administration of captive insurance; administration of employee benefit plans concerning insurance and finance; financial risk management consultation; financial guarantee and surety; surety services; insurance consultancy services, namely, providing advice to help clients avoid, reduce, or transfer risk through the use of insurance; financial consulting, namely, providing consulting services for the allocation of financial resources used in the insurance industry; providing financial analysis and consultation, namely, financial benchmarking; providing consulting services for the allocation of financial resources used in the health care industry; insurance claims administration services in the field of auto, general liability, and workers compensation; insurance risk management consulting services in the field of auto, general liability, and workers compensation; insurance consultancy services, namely, providing advice to help clients avoid, reduce, or transfer risk; insurance consultancy services, namely, providing advice relating to administration and management of health care plan options and programs concerning mental health and wellness for first responders; providing consulting services for the allocation of financial resources used in the health care industry; incubation services, namely, providing financing to emerging and start-up companies in the insurance industry; captive insurance assessment and formation services; providing captive insurance programs
Goods and ServicesData analytics services, namely, health data collection and analysis in the nature of data compiling and analyzing in the field of insurance to provide information and metrics regarding health insurance claims to help clients forecast potential adverse outcomes and develop risk strategies to avoid, reduce, or transfer loss and business risk management consultation for business purposes; administration of employee benefit plans concerning wellness; consulting services, namely, providing consumer information to employers in the field of the administration and management of health care plan options and programs concerning mental health and wellness for first responders; business risk management consultation; analyzing and compiling business data for insurance services; data-acquisition and collection for insurance services for business purposes; providing on-line auction services for employers seeking employee benefit plans; Business services, namely, independent management services for captive insurance companies; insurance consultation relating to the business creation and management of captive insurance companies; captive insurance business management services
Goods and ServicesPersonal development and social services, namely, providing information in the fields of self-improvement and self-fulfillment accessible by means of website and mobile phone application; personal and social services, namely, providing online social networking services, counseling, information, consulting, and advice in the fields of self-improvement and self-fulfillment accessible by means of interactive website and mobile phone application
Goods and ServicesProviding consulting services for the allocation of medical clinical resources for the health care industry; medical services, namely, providing information in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application; medical services, namely, providing information, counseling, consulting, and advice in the fields of positive psychology, health and wellness to bring about personal happiness, and mental health and wellness accessible by means of website and mobile phone application

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, April 25, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, April 25, 2022
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, April 25, 2022
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, April 25, 2022
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, April 25, 2022
Primary Code044
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, April 25, 2022
Primary Code045
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHolmes, Murphy and Associates, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressWaukee, IA 50263

Party NameHolmes, Murphy and Associates, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressWaukee, IA 50263

Trademark Events


Event DateEvent Description
Friday, April 22, 2022NEW APPLICATION ENTERED
Monday, April 25, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, January 9, 2023ASSIGNED TO EXAMINER
Friday, January 13, 2023NON-FINAL ACTION WRITTEN
Friday, January 13, 2023NON-FINAL ACTION E-MAILED
Friday, January 13, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, March 2, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, March 2, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 2, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, March 4, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 22, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 11, 2023PUBLISHED FOR OPPOSITION
Tuesday, April 11, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, May 10, 2023EXTENSION OF TIME TO OPPOSE RECEIVED
Sunday, August 20, 2023EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, October 3, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 3, 2024SOU EXTENSION 1 GRANTED
Wednesday, April 3, 2024SOU TEAS EXTENSION RECEIVED
Thursday, April 4, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 2, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, October 2, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 2, 2024SOU EXTENSION 2 FILED
Wednesday, October 2, 2024SOU EXTENSION 2 GRANTED
Wednesday, April 3, 2024SOU EXTENSION 1 FILED