PLUS+ Trademark

Trademark Overview


On Tuesday, May 27, 2014, a trademark application was filed for PLUS+ with the United States Patent and Trademark Office. The USPTO has given the PLUS+ trademark a serial number of 86291968. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, April 10, 2026. This trademark is owned by Lorillard Technologies, Inc.. The PLUS+ trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Staple Food Products, and Smoker's Products categories with the following description:

electronic cigarette batteries and electronic cigarette battery chargers

cartridges sold filled with chemical flavorings in liquid form

electronic cigarettes [and components thereof, namely, refill cartridges sold empty, cartomizers, atomizers; empty refill cartridges, carrying cases for electronic cigarettes and holders for electronic cigarettes;] electronic cigarette starter kits comprised primarily of electronic cigarettes, electronic cigarette batteries, electronic cigarette battery chargers, and cartridges sold filled with chemical flavorings in liquid form[; electronic cigarettes components, accessories, parts, and structural parts therefor, namely, refill cartridges sold empty, cartomizers, and atomizers; empty refill cartridges for electronic cigarettes; carrying cases for electronic cigarettes; holders for electronic cigarettes]
plus+

General Information


Serial Number86291968
Word MarkPLUS+
Filing DateTuesday, May 27, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, April 10, 2026
Registration Number4823175
Registration DateTuesday, September 29, 2015
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, February 3, 2015

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and Serviceselectronic cigarette batteries and electronic cigarette battery chargers
Description of MarkThe mark consists of the word "PLUS+" in stylized font.
Pseudo MarkPLUS PLUS
Goods and Servicescartridges sold filled with chemical flavorings in liquid form
Goods and Serviceselectronic cigarettes [and components thereof, namely, refill cartridges sold empty, cartomizers, atomizers; empty refill cartridges, carrying cases for electronic cigarettes and holders for electronic cigarettes;] electronic cigarette starter kits comprised primarily of electronic cigarettes, electronic cigarette batteries, electronic cigarette battery chargers, and cartridges sold filled with chemical flavorings in liquid form[; electronic cigarettes components, accessories, parts, and structural parts therefor, namely, refill cartridges sold empty, cartomizers, and atomizers; empty refill cartridges for electronic cigarettes; carrying cases for electronic cigarettes; holders for electronic cigarettes]

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 10, 2026
Primary Code009
First Use Anywhere DateMonday, November 3, 2014
First Use In Commerce DateMonday, November 3, 2014

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 10, 2026
Primary Code030
First Use Anywhere DateMonday, November 3, 2014
First Use In Commerce DateMonday, November 3, 2014

International Class034 - Tobacco; smokers' articles; matches.
US Class Codes002, 008, 009, 017
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, April 10, 2026
Primary Code034
First Use Anywhere DateMonday, November 3, 2014
First Use In Commerce DateMonday, November 3, 2014

Trademark Owner History


Party NameFONTEM VENTURES B.V.
Party Type31 - New Owner After Registration
Legal Entity Type26 - NOT AVAILABLE
AddressAMSTERDAM 1043 NT
NL

Party NameFONTEM HOLDINGS 4 B.V.
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAMSTERDAM 1083HN
NL

Party NameFONTEM HOLDINGS 4 B.V.
Party Type22 - New Owner After Publication
Legal Entity Type99 - Other
AddressAMSTERDAM 1083HN
NL

Party NameLORILLARD TECHNOLOGIES, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressGREENSBORO, NC 27408
US

Party NameLorillard Technologies, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressGreensboro, NC 27408
US

Party NameLorillard Technologies, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGreensboro, NC 27408
US

Trademark Events


Event DateEvent Description
Friday, May 30, 2014NEW APPLICATION ENTERED
Monday, June 9, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 10, 2014NOTICE OF PSEUDO MARK E-MAILED
Tuesday, June 10, 2014ASSIGNED TO EXAMINER
Tuesday, June 10, 2014NON-FINAL ACTION WRITTEN
Tuesday, June 10, 2014NON-FINAL ACTION E-MAILED
Tuesday, June 10, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 9, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, December 9, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 9, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 10, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, December 27, 2014ASSIGNED TO LIE
Saturday, December 27, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 14, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 3, 2015PUBLISHED FOR OPPOSITION
Tuesday, February 3, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 31, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, May 20, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 15, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 11, 2015TEAS STATEMENT OF USE RECEIVED
Thursday, August 27, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, August 11, 2015USE AMENDMENT FILED
Thursday, August 27, 2015STATEMENT OF USE PROCESSING COMPLETE
Thursday, August 27, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, August 28, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, September 29, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, September 29, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, September 28, 2021TEAS SECTION 8 & 15 RECEIVED
Friday, December 31, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 31, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, December 31, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, June 28, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sunday, September 29, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, April 10, 2026CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9