PLUS Trademark

Trademark Overview


On Wednesday, December 14, 2011, a trademark application was filed for PLUS with the United States Patent and Trademark Office. The USPTO has given the PLUS trademark a serial number of 85494893. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, November 8, 2023. This trademark is owned by Health Care Service Corporation. The PLUS trademark is filed in the Insurance & Financial Services category with the following description:

Organizing and administration of preferred provider plans in the field of dentistry; insurance consultation and administration services in the field of dental insurance and dental insurance capitation programs
plus

General Information


Serial Number85494893
Word MarkPLUS
Filing DateWednesday, December 14, 2011
Status800 - REGISTERED AND RENEWED
Status DateWednesday, November 8, 2023
Registration Number4333582
Registration DateTuesday, May 14, 2013
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 20, 2012

Trademark Statements


Description of MarkThe mark consists of the word "PLUS" with a line below and five dots comprising a plus sign above the letter "P" in the word "PLUS".
Certificate of Correction for RegistrationIn the statement, after line 1, "A" should be inserted. 
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesOrganizing and administration of preferred provider plans in the field of dentistry; insurance consultation and administration services in the field of dental insurance and dental insurance capitation programs
Certificate of Correction for RegistrationIn the statement, line 1, "CORPORATION" should be deleted, and "Mutual Legal Reserve Company" should be inserted.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, December 21, 2011
Primary Code036
First Use Anywhere DateMonday, May 2, 2011
First Use In Commerce DateMonday, May 2, 2011

Trademark Owner History


Party NameHealth Care Service Corporation
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameHealth Care Service Corporation
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameHealth Care Service Corporation
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events


Event DateEvent Description
Saturday, December 17, 2011NEW APPLICATION ENTERED
Wednesday, December 21, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, December 22, 2011NOTICE OF DESIGN SEARCH CODE MAILED
Friday, March 23, 2012ASSIGNED TO EXAMINER
Wednesday, March 28, 2012NON-FINAL ACTION WRITTEN
Wednesday, March 28, 2012NON-FINAL ACTION E-MAILED
Wednesday, March 28, 2012NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 19, 2012ASSIGNED TO EXAMINER
Thursday, September 27, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 27, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, September 27, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 27, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 11, 2012ASSIGNED TO LIE
Friday, October 12, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 31, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 20, 2012PUBLISHED FOR OPPOSITION
Tuesday, November 20, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, December 19, 2012EXTENSION OF TIME TO OPPOSE RECEIVED
Friday, April 5, 2013EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, May 14, 2013REGISTERED-PRINCIPAL REGISTER
Thursday, July 13, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 13, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 12, 2017TEAS SECTION 7 REQUEST RECEIVED
Monday, January 8, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 10, 2018CORRECTION UNDER SECTION 7 - PROCESSED
Monday, May 14, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 7, 2019TEAS SECTION 8 & 15 RECEIVED
Sunday, June 16, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, June 16, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Sunday, June 16, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, May 14, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, March 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, March 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, March 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, May 15, 2023TEAS SECTION 8 & 9 RECEIVED
Thursday, June 29, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 29, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 29, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 8, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 8, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, November 8, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, November 8, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, April 3, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 3, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 3, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 16, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 16, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 16, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 6, 2025TEAS SECTION 7 REQUEST RECEIVED
Monday, October 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 27, 2025POST REGISTRATION ACTION CORRECTION
Thursday, October 23, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, October 23, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, October 23, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 23, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 23, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 3, 2025CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, November 18, 2025NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED