| Serial Number | 87855723 |
| Word Mark | PLEASURE SMOOTH MENTHOL |
| Filing Date | Thursday, March 29, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 10, 2019 |
| Registration Number | 5932885 |
| Registration Date | Tuesday, December 10, 2019 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 29, 2019 |
| Indication of Colors claimed | The color(s) blue, dark blue, silver and white is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "SMOOTH MENTHOL" |
| Description of Mark | The mark consists of a blue rectangular-shaped box with a silver stripe underneath. The word "PLEASURE" appear in dark blue lettering above the silver horizontal line. To the left of the word "PLEASURE" are the words "SMOOTH MENTHOL" in white lettering. |
| Goods and Services | Cigarettes |
| International Class | 034 - Tobacco; smokers' articles; matches. |
| US Class Codes | 002, 008, 009, 017 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 6, 2018 |
| Primary Code | 034 |
| First Use Anywhere Date | Thursday, March 28, 2019 |
| First Use In Commerce Date | Thursday, March 28, 2019 |
| Party Name | Lorillard Licensing Company LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Winston-Salem, NC 27101 |
| Party Name | Lorillard Licensing Company LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Winston-Salem, NC 27101 |
| Party Name | Lorillard Licensing Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Winston-Salem, NC 27101 |
| Event Date | Event Description |
| Tuesday, December 10, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 5, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, November 4, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, October 16, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, September 25, 2019 | USE AMENDMENT FILED |
| Wednesday, October 16, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, September 25, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 26, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 29, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 29, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 9, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, December 26, 2018 | ASSIGNED TO LIE |
| Monday, December 3, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, December 1, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, November 30, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 30, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, June 14, 2018 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, June 14, 2018 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Thursday, June 14, 2018 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY |
| Thursday, June 14, 2018 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Thursday, June 7, 2018 | ASSIGNED TO EXAMINER |
| Saturday, April 7, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, April 6, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, April 2, 2018 | NEW APPLICATION ENTERED IN TRAM |