| Serial Number | 78721595 |
| Word Mark | PLEASURE CASH |
| Filing Date | Tuesday, September 27, 2005 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 9, 2015 |
| Registration Number | 3442435 |
| Registration Date | Tuesday, June 3, 2008 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 21, 2006 |
| Disclaimer with Predetermined Text | "CASH" |
| Goods and Services | Customer loyalty services for commercial, promotional and/or advertising purposes, namely, consumer loyalty promotional program for cigarettes |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 9, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, August 31, 2005 |
| First Use In Commerce Date | Wednesday, August 31, 2005 |
| Party Name | Lorillard Licensing Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greensboro, NC 27401 |
| Party Name | Lorillard Licensing Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greensboro, NC 27401 |
| Party Name | Lorillard Licensing Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Greensboro, NC 27401 |
| Event Date | Event Description |
| Friday, January 9, 2015 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 3, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Friday, April 25, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, April 25, 2008 | ASSIGNED TO LIE |
| Thursday, April 24, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, December 20, 2007 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, December 4, 2007 | USE AMENDMENT FILED |
| Tuesday, December 4, 2007 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 5, 2007 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, April 6, 2007 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Wednesday, December 20, 2006 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, November 21, 2006 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 1, 2006 | NOTICE OF PUBLICATION |
| Thursday, October 12, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, October 12, 2006 | ASSIGNED TO LIE |
| Thursday, September 28, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 28, 2006 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 26, 2006 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 26, 2006 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 9, 2006 | NON-FINAL ACTION E-MAILED |
| Thursday, February 9, 2006 | NON-FINAL ACTION WRITTEN |
| Thursday, February 9, 2006 | ASSIGNED TO EXAMINER |
| Monday, October 3, 2005 | NEW APPLICATION ENTERED IN TRAM |