| Serial Number | 86332948 |
| Word Mark | PLAYKIDS |
| Filing Date | Wednesday, July 9, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 17, 2025 |
| Registration Number | 4715225 |
| Registration Date | Tuesday, April 7, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 20, 2015 |
| Pseudo Mark | PLAY KIDS |
| Description of Mark | The mark consists of the word "PLAYKIDS" in stylized white font over a purple splash of color, over a green splash of color, over an orange splash of color. Two drops of green are located at the bottom of the mark, one drop of purple is located at the top center of the mark and one drop of orange is located at the top right of the mark. |
| Indication of Colors claimed | The color(s) orange, green, purple, white is/are claimed as a feature of the mark. |
| Goods and Services | Computer application software for mobile phones, computer tablets, portable media devices, handheld computers, namely, software for downloading and storage of games, videos, television shows, books, movies and entertainment; Computer programs for storage, watching and playing of games, videos, television shows, books, movies and entertainment; Downloadable computer game programs; Downloadable mobile applications for storage, watching and playing of games, videos, television shows, books, movies and entertainment |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | Saturday, December 1, 2012 |
| First Use In Commerce Date | Friday, March 1, 2013 |
| Party Name | PLAYKIDS INTERNET MOVEL S.A. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | CAMPINAS/SP 13024001 BR |
| Party Name | SINCH BRASIL S.A. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 09 - Joint Stock Company |
| Address | CAMPINAS/SP 13024001 BR |
| Party Name | MOVILE INTERNET MÓVEL S.A. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Campinas/SP SP 13024- BR |
| Party Name | MOVILE INTERNET MÓVEL S.A. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Campinas/SP BR |
| Party Name | MOVILE INTERNET MÓVEL S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Campinas/SP BR |
| Event Date | Event Description |
| Saturday, July 12, 2014 | NEW APPLICATION ENTERED |
| Tuesday, July 15, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 16, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 16, 2014 | ASSIGNED TO EXAMINER |
| Friday, October 17, 2014 | NON-FINAL ACTION WRITTEN |
| Friday, October 17, 2014 | NON-FINAL ACTION E-MAILED |
| Friday, October 17, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 22, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 22, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 23, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 12, 2014 | FINAL REFUSAL WRITTEN |
| Wednesday, November 12, 2014 | FINAL REFUSAL E-MAILED |
| Wednesday, November 12, 2014 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, November 21, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, November 21, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 21, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 21, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 21, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, December 8, 2014 | ASSIGNED TO LIE |
| Friday, December 12, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 31, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 20, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 20, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 7, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 7, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 7, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, August 7, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, August 7, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, August 7, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, January 19, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 4, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Sunday, April 7, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, October 17, 2025 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |