PLAYING WITH HEART Trademark
Trademark Overview
On Wednesday, March 18, 2026, a trademark application was filed for PLAYING WITH HEART with the United States Patent and Trademark Office. The USPTO has given the PLAYING WITH HEART trademark a serial number of 99709523. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, March 18, 2026. This trademark is owned by Merck Sharp & Dohme LLC. The PLAYING WITH HEART trademark is filed in the Advertising, Business and Retail Services and Education & Entertainment Services categories with the following description:
Promoting public interest and awareness of cardiovascular disease
Providing educational information and educational services in the field of cardiovascular disease
General Information
| Serial Number | 99709523 |
| Word Mark | PLAYING WITH HEART |
| Filing Date | Wednesday, March 18, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, March 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Promoting public interest and awareness of cardiovascular disease |
| Goods and Services | Providing educational information and educational services in the field of cardiovascular disease |
| Indication of Colors claimed | The color(s) red, white, teal, navy, black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized red heart containing a partially visible white baseball with red stitching. A navy banner overlays the heart and displays the wording “PLAYING WITH HEART” in white and teal block-style lettering. The design is bordered with teal and navy outlining and includes a pointed lower portion resembling a baseball home plate. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 18, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 18, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Merck Sharp & Dohme LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rahway, NJ 07065
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, March 18, 2026 | NEW APPLICATION ENTERED |
| Wednesday, March 18, 2026 | APPLICATION FILING RECEIPT MAILED |
