| Serial Number | 87780133 |
| Word Mark | PLAYA VIDA |
| Filing Date | Thursday, February 1, 2018 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 4, 2018 |
| Registration Number | 5555485 |
| Registration Date | Tuesday, September 4, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 19, 2018 |
| Description of Mark | The mark consists of A stylized palm tree between stylized font reading "Play Vida", underlined by two horizontal lines which are split by the bottom of the "Y" in "Playa". |
| Goods and Services | Eyewear accessories, namely, straps, neck cords and head straps which restrain eyewear from movement on a wearer |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "Playa Vida" in the mark is "Beach Life". |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 11, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, July 21, 2016 |
| First Use In Commerce Date | Thursday, July 21, 2016 |
| Party Name | The Vida Line ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Denver, CO 80220 |
| Party Name | The Vida Line ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Denver, CO 80220 |
| Party Name | The Vida Line ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Denver, CO 80220 |
| Event Date | Event Description |
| Monday, September 4, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 4, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 19, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 19, 2018 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 30, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, May 16, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 15, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, February 13, 2018 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, February 11, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 5, 2018 | NEW APPLICATION ENTERED |