| Serial Number | 90588248 |
| Word Mark | PLAYA |
| Filing Date | Thursday, March 18, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 26, 2023 |
| Registration Number | 7172126 |
| Registration Date | Tuesday, September 26, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 24, 2022 |
| Pseudo Mark | PLAYER; PLAY A |
| Goods and Services | Cosmetics; cosmetic powders for the skin and eyes; cosmetic skin creams; facial lotions and gels; body lotions, creams and gels; hair shampoos and hair conditioners; hair oil; and hair styling products, namely, hair styling preparations; skin soap; facial and body cleansers; non-medicated suncare preparations for the face and body |
| Translation of Words in Mark | The English translation of PLAYA in the mark is BEACH. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 21, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, May 18, 2017 |
| First Use In Commerce Date | Thursday, May 18, 2017 |
| Party Name | PLAYA BEAUTY, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | CORAL GABLES, FL 33146 |
| Party Name | FORMA BRANDS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PACOIMA, CA 91331 |
| Party Name | Playa Products, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Playa Products, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Party Name | Playa Products, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | San Francisco, CA 94103 |
| Event Date | Event Description |
| Monday, March 22, 2021 | NEW APPLICATION ENTERED |
| Monday, June 21, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 21, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, October 21, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, October 21, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 6, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, October 20, 2021 | ASSIGNED TO EXAMINER |
| Thursday, January 6, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 6, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 6, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, April 18, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, January 6, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, April 18, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 19, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 21, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 4, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 24, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 24, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 19, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 22, 2022 | CORRECTED NOA E-MAILED |
| Wednesday, January 11, 2023 | SOU TEAS EXTENSION RECEIVED |
| Monday, July 17, 2023 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Wednesday, January 11, 2023 | SOU EXTENSION 1 FILED |
| Wednesday, January 11, 2023 | SOU EXTENSION 1 GRANTED |
| Friday, January 13, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, July 17, 2023 | NOTICE OF ALLOWANCE CANCELLED |
| Monday, August 21, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, August 21, 2023 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Tuesday, September 26, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 26, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, November 22, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, May 7, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |