PLAY YOUR TRUE GAME Trademark
Trademark Overview
On Tuesday, September 2, 2025, a trademark application was filed for PLAY YOUR TRUE GAME with the United States Patent and Trademark Office. The USPTO has given the PLAY YOUR TRUE GAME trademark a serial number of 99369860. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 24, 2026. This trademark is owned by Spartan Outdoor Advertising, LLC. The PLAY YOUR TRUE GAME trademark is filed in the Construction & Repair Services category with the following description:
customization services in the field of sports equipment, namely, golf club shafts
General Information
| Serial Number | 99369860 |
| Word Mark | PLAY YOUR TRUE GAME |
| Filing Date | Tuesday, September 2, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 24, 2026 |
Trademark Statements
| Goods and Services | customization services in the field of sports equipment, namely, golf club shafts |
Classification Information
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 2, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | Sunday, January 1, 2023 |
| First Use In Commerce Date | Sunday, January 1, 2023 |
Trademark Owner History
| Party Name | Spartan Outdoor Advertising, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Roebuck, SC 29376
US |
| Party Name | Spartan Outdoor Advertising, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Roebuck, SC 29376
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 2, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 2, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 21, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 22, 2026 | ASSIGNED TO EXAMINER |
| Thursday, January 22, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, January 22, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, January 22, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 2, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 24, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
