PLAY TOUGH. PLAY SMART. Trademark

Trademark Overview


On Friday, March 8, 2013, a trademark application was filed for PLAY TOUGH. PLAY SMART. with the United States Patent and Trademark Office. The USPTO has given the PLAY TOUGH. PLAY SMART. trademark a serial number of 85870611. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 2, 2024. This trademark is owned by Beveridge Marketing LLC. The PLAY TOUGH. PLAY SMART. trademark is filed in the Toys & Sporting Goods Products category with the following description:

Stickers, adhesive strips, and adhesive patches for wearing on the face to reduce under-eye glare
play tough. play smart.

General Information


Serial Number85870611
Word MarkPLAY TOUGH. PLAY SMART.
Filing DateFriday, March 8, 2013
Status800 - REGISTERED AND RENEWED
Status DateThursday, May 2, 2024
Registration Number4482544
Registration DateTuesday, February 11, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 27, 2013

Trademark Statements


Goods and ServicesStickers, adhesive strips, and adhesive patches for wearing on the face to reduce under-eye glare
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, March 13, 2013
Primary Code028
First Use Anywhere DateSaturday, October 1, 2011
First Use In Commerce DateSaturday, October 1, 2011

Trademark Owner History


Party NameBeveridge Marketing LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPotomac, MD 20854

Party NameBeveridge Marketing LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPotomac, MD 20859

Party NameBeveridge Marketing LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPotomac, MD 20859

Trademark Events


Event DateEvent Description
Wednesday, March 13, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, June 19, 2013ASSIGNED TO EXAMINER
Thursday, June 20, 2013NON-FINAL ACTION WRITTEN
Thursday, June 20, 2013NON-FINAL ACTION E-MAILED
Thursday, June 20, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, June 25, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, March 12, 2013NEW APPLICATION ENTERED
Monday, June 24, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 24, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 28, 2013EXAMINER'S AMENDMENT ENTERED
Friday, June 28, 2013EXAMINERS AMENDMENT -WRITTEN
Friday, June 28, 2013EXAMINERS AMENDMENT E-MAILED
Friday, June 28, 2013NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, June 28, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 18, 2013ASSIGNED TO LIE
Tuesday, August 27, 2013PUBLISHED FOR OPPOSITION
Tuesday, August 27, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 22, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, November 8, 2013TEAS STATEMENT OF USE RECEIVED
Monday, July 22, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, August 7, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, February 11, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, February 7, 2020TEAS SECTION 8 & 15 RECEIVED
Thursday, April 2, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 6, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, October 1, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, October 2, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, October 2, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, February 11, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 8, 2013USE AMENDMENT FILED
Monday, December 16, 2013STATEMENT OF USE PROCESSING COMPLETE
Monday, December 9, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Sunday, January 5, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, January 6, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, January 7, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 11, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, January 10, 2024TEAS SECTION 8 & 9 RECEIVED
Thursday, May 2, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, May 2, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, May 2, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, May 2, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL