| Serial Number | 99051536 |
| Word Mark | PLAY THEORY |
| Filing Date | Friday, February 21, 2025 |
| Status | 748 - STATEMENT OF USE - TO EXAMINER |
| Status Date | Tuesday, July 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 2, 2025 |
| Goods and Services | Advertising and promotional services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Digital marketing services; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; On-line customer-based social media brand marketing services; Public relations; Market analysis and research services |
| NOT AVAILABLE | "PLAY" for International Class 042 |
| Goods and Services | Designing and developing computer game software and video game software for use with computers, video game program systems and computer networks; Designing and modifying computer programs and video games for others; Design and development of computer game software; Consulting in the field of designing video games; Design and development of computer game software and virtual reality software; Video game development services; Computer game development services; Providing information about designing video games |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Saturday, March 1, 2025 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 21, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Saturday, March 1, 2025 |
| First Use In Commerce Date | Saturday, March 1, 2025 |
| Party Name | RED GAMES CO, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84111 US |
| Party Name | RED GAMES CO, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salt Lake City, UT 84111 US |
| Event Date | Event Description |
| Friday, February 21, 2025 | NEW APPLICATION ENTERED |
| Friday, February 21, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, July 28, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 27, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 28, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, April 28, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 28, 2026 | USE AMENDMENT FILED |
| Tuesday, July 14, 2026 | STATEMENT OF USE PROCESSING COMPLETE |