PLAY THE LONG GAME Trademark
Trademark Overview
On Wednesday, July 3, 2024, a trademark application was filed for PLAY THE LONG GAME with the United States Patent and Trademark Office. The USPTO has given the PLAY THE LONG GAME trademark a serial number of 98631386. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, September 18, 2025. This trademark is owned by People Brand Company LLC. The PLAY THE LONG GAME trademark is filed in the Light Beverage Products and Pharmaceutical Products categories with the following description:
Dietary supplement drink mixes; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Powdered nutritional supplement drink mix; Powdered nutritional supplement drink mix and concentrate
Bottled water; Flavored water; Flavored enhanced water; Mineral water; Non-alcoholic water-based beverages; Water beverages; Drinking water with vitamins; Flavored bottled water
General Information
| Serial Number | 98631386 |
| Word Mark | PLAY THE LONG GAME |
| Filing Date | Wednesday, July 3, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, September 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 21, 2025 |
Trademark Statements
| Goods and Services | Dietary supplement drink mixes; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Powdered nutritional supplement drink mix; Powdered nutritional supplement drink mix and concentrate |
| Goods and Services | Bottled water; Flavored water; Flavored enhanced water; Mineral water; Non-alcoholic water-based beverages; Water beverages; Drinking water with vitamins; Flavored bottled water |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 3, 2024 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 3, 2024 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | People Brand Company LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94110 |
| Party Name | People Brand Company LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Francisco, CA 94110 |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 3, 2024 | NEW APPLICATION ENTERED |
| Saturday, December 28, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, December 28, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, January 15, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, July 3, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 21, 2025 | PUBLISHED FOR OPPOSITION |
| Thursday, September 18, 2025 | SOU EXTENSION 1 FILED |
| Thursday, September 18, 2025 | SOU TEAS EXTENSION RECEIVED |
| Thursday, September 18, 2025 | SOU EXTENSION 1 GRANTED |
| Friday, September 19, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, March 18, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 21, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
