PLAY THE CROWD Trademark

Trademark Overview


On Friday, May 31, 2019, a trademark application was filed for PLAY THE CROWD with the United States Patent and Trademark Office. The USPTO has given the PLAY THE CROWD trademark a serial number of 88454627. The federal status of this trademark filing is REGISTERED as of Tuesday, December 17, 2019. This trademark is owned by Play the Crowd, LLC. The PLAY THE CROWD trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Marketing services, namely, promoting or advertising the goods and services of others; Promoting and marketing the goods and services of others by creating an interactive environment for companies to attract, connect and engage clients and customers; Marketing services in the nature of developing and promoting marketing campaigns maximized through exposure via outdoor, online, social media, television and radio marketing mediums; Event planning and management for marketing, branding, promoting or advertising the goods and services of others

Entertainment services, namely, conducting virtual reality games via the internet; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, contest and incentive award programs designed to reward users who engage in virtual reality games; Entertainment services, namely, production and distribution of game shows; Entertainment services, namely, the provision of continuing television shows and series featuring a game show with participation by individuals, celebrities and other public figures delivered by broadcast television, cable television, satellite television, wireless networks and online networks

Custom game software development designed to engage audiences at events and turn locations into active gaming augmented reality experiences; Design and development of mobile device games in the nature of computer game software applications for mobile devices; Design and development of software in the field of mobile applications
play the crowd

General Information


Serial Number88454627
Word MarkPLAY THE CROWD
Filing DateFriday, May 31, 2019
Status700 - REGISTERED
Status DateTuesday, December 17, 2019
Registration Number5937265
Registration DateTuesday, December 17, 2019
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 1, 2019

Trademark Statements


Goods and ServicesMarketing services, namely, promoting or advertising the goods and services of others; Promoting and marketing the goods and services of others by creating an interactive environment for companies to attract, connect and engage clients and customers; Marketing services in the nature of developing and promoting marketing campaigns maximized through exposure via outdoor, online, social media, television and radio marketing mediums; Event planning and management for marketing, branding, promoting or advertising the goods and services of others
Goods and ServicesEntertainment services, namely, conducting virtual reality games via the internet; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; Entertainment services, namely, contest and incentive award programs designed to reward users who engage in virtual reality games; Entertainment services, namely, production and distribution of game shows; Entertainment services, namely, the provision of continuing television shows and series featuring a game show with participation by individuals, celebrities and other public figures delivered by broadcast television, cable television, satellite television, wireless networks and online networks
Goods and ServicesCustom game software development designed to engage audiences at events and turn locations into active gaming augmented reality experiences; Design and development of mobile device games in the nature of computer game software applications for mobile devices; Design and development of software in the field of mobile applications

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, June 15, 2019
Primary Code035
First Use Anywhere DateWednesday, May 27, 2015
First Use In Commerce DateWednesday, May 27, 2015

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateSaturday, June 15, 2019
Primary Code041
First Use Anywhere DateWednesday, May 27, 2015
First Use In Commerce DateWednesday, May 27, 2015

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateSaturday, June 15, 2019
Primary Code042
First Use Anywhere DateWednesday, May 27, 2015
First Use In Commerce DateWednesday, May 27, 2015

Trademark Owner History


Party NamePlay the Crowd, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30313

Party NamePlay the Crowd, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30313

Party NamePlay the Crowd, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30313

Trademark Events


Event DateEvent Description
Tuesday, January 11, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 11, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 11, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 2, 2020REVIEW OF CORRESPONDENCE COMPLETE - CERTIFICATE OF REG MAILED
Wednesday, April 1, 2020PETITION TO DIRECTOR - GRANTED
Monday, March 30, 2020ASSIGNED TO PETITION STAFF
Friday, January 10, 2020TEAS PETITION TO DIRECTOR RECEIVED
Tuesday, December 17, 2019REGISTERED-PRINCIPAL REGISTER
Tuesday, October 1, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 1, 2019PUBLISHED FOR OPPOSITION
Wednesday, September 11, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, August 29, 2019ASSIGNED TO LIE
Thursday, August 22, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 22, 2019EXAMINER'S AMENDMENT ENTERED
Thursday, August 22, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, August 22, 2019EXAMINERS AMENDMENT E-MAILED
Thursday, August 22, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, August 22, 2019ASSIGNED TO EXAMINER
Saturday, June 15, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, June 4, 2019NEW APPLICATION ENTERED IN TRAM