PLAY STRONG. LIVE BEAUTIFULLY. Trademark
Trademark Overview
On Tuesday, January 20, 2026, a trademark application was filed for PLAY STRONG. LIVE BEAUTIFULLY. with the United States Patent and Trademark Office. The USPTO has given the PLAY STRONG. LIVE BEAUTIFULLY. trademark a serial number of 99603453. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, January 20, 2026. This trademark is owned by Tennis DuJour, LLC. The PLAY STRONG. LIVE BEAUTIFULLY. trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail stores featuring apparel, accessories, home & gifts
General Information
| Serial Number | 99603453 |
| Word Mark | PLAY STRONG. LIVE BEAUTIFULLY. |
| Filing Date | Tuesday, January 20, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, January 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Retail stores featuring apparel, accessories, home & gifts |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 20, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 1, 2025 |
| First Use In Commerce Date | Thursday, May 1, 2025 |
Trademark Owner History
| Party Name | Tennis DuJour, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Collierville, TN 38017 |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 20, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 20, 2026 | APPLICATION FILING RECEIPT MAILED |
