| Serial Number | 98688607 |
| Word Mark | PLAY OR PERISH |
| Filing Date | Thursday, August 8, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Thursday, May 29, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 12, 2024 |
| Goods and Services | golf clubs, golf club covers, golf club grips, golf bags; golf ferrules, namely, non-metal ferrules especially adapted for golf clubs; golf ball markers; golf tees |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 8, 2024 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | SUGARLOAF SOCIAL CLUB, LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PONTE VEDRA BEACH, FL 32082 |
| Party Name | Sugarloaf Golf, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ponte Vedra Beach, FL 32082 |
| Party Name | Sugarloaf Golf, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Ponte Vedra Beach, FL 32082 |
| Event Date | Event Description |
| Thursday, August 8, 2024 | NEW APPLICATION ENTERED |
| Friday, September 13, 2024 | ASSIGNED TO EXAMINER |
| Monday, September 23, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, September 23, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 8, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 17, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, September 17, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 17, 2024 | NON-FINAL ACTION WRITTEN |
| Monday, September 23, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, October 1, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 23, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, May 29, 2025 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, November 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 24, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 29, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, May 29, 2025 | SOU EXTENSION 1 FILED |
| Wednesday, June 25, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, June 25, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, June 25, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, May 29, 2025 | SOU EXTENSION 1 GRANTED |