PLAY NOW. PLAY FOR LIFE. Trademark

Trademark Overview


On Thursday, October 5, 2017, a trademark application was filed for PLAY NOW. PLAY FOR LIFE. with the United States Patent and Trademark Office. The USPTO has given the PLAY NOW. PLAY FOR LIFE. trademark a serial number of 87635028. The federal status of this trademark filing is REGISTERED as of Tuesday, April 24, 2018. This trademark is owned by West Music Company, Inc.. The PLAY NOW. PLAY FOR LIFE. trademark is filed in the Toys & Sporting Goods Products, Advertising, Business and Retail Services, Construction & Repair Services, and Education & Entertainment Services categories with the following description:

Education services, namely, providing lessons, workshops and classes in the field of musical instrument and voice instruction; On-line journals, namely, blogs featuring news and information in the field of music, the arts and musical instruments; Rental of musical instruments

Children's educational toys for developing music principles and skills

Repair or maintenance of musical instruments; Tuning of musical instruments

Mail order services featuring musical instruments and musical accessories, music publications, sound systems, music games, music software and children; Retail store services featuring musical instruments and musical accessories, music publications, sound systems, music games, music software and children; On-line retail store services featuring musical instruments and musical accessories, music publications, sound systems, music games, music software and children
play now. play for life.

General Information


Serial Number87635028
Word MarkPLAY NOW. PLAY FOR LIFE.
Filing DateThursday, October 5, 2017
Status700 - REGISTERED
Status DateTuesday, April 24, 2018
Registration Number5453494
Registration DateTuesday, April 24, 2018
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 6, 2018

Trademark Statements


Goods and ServicesEducation services, namely, providing lessons, workshops and classes in the field of musical instrument and voice instruction; On-line journals, namely, blogs featuring news and information in the field of music, the arts and musical instruments; Rental of musical instruments
Goods and ServicesChildren's educational toys for developing music principles and skills
Goods and ServicesRepair or maintenance of musical instruments; Tuning of musical instruments
Goods and ServicesMail order services featuring musical instruments and musical accessories, music publications, sound systems, music games, music software and children; Retail store services featuring musical instruments and musical accessories, music publications, sound systems, music games, music software and children; On-line retail store services featuring musical instruments and musical accessories, music publications, sound systems, music games, music software and children

Classification Information


International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateThursday, October 12, 2017
Primary Code028
First Use Anywhere DateMonday, August 1, 2016
First Use In Commerce DateMonday, August 1, 2016

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, October 12, 2017
Primary Code035
First Use Anywhere DateMonday, July 24, 2017
First Use In Commerce DateMonday, July 24, 2017

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateThursday, October 12, 2017
Primary Code037
First Use Anywhere DateMonday, August 1, 2016
First Use In Commerce DateMonday, August 1, 2016

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, October 12, 2017
Primary Code041
First Use Anywhere DateTuesday, August 1, 2017
First Use In Commerce DateTuesday, August 1, 2017

Trademark Owner History


Party NameWest Music Company, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCoralville, IA 52241

Party NameWest Music Company, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCoralville, IA 52241

Party NameWest Music Company, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCoralville, IA 52241

Trademark Events


Event DateEvent Description
Thursday, February 27, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 9, 2017NEW APPLICATION ENTERED
Thursday, October 12, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, December 20, 2017ASSIGNED TO EXAMINER
Tuesday, December 26, 2017APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 17, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 6, 2018PUBLISHED FOR OPPOSITION
Tuesday, February 6, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 24, 2018REGISTERED-PRINCIPAL REGISTER
Thursday, February 27, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 27, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 27, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 7, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 8, 2023OFFICE ACTION ISSUED POU1
Monday, June 10, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Monday, June 17, 2024OFFICE ACTION ISSUED POU2
Thursday, February 27, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 24, 2023COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, November 30, 2023TEAS SECTION 8 & 15 RECEIVED