PLAY MADE SMARTER Trademark
Trademark Overview
On Tuesday, January 27, 2026, a trademark application was filed for PLAY MADE SMARTER with the United States Patent and Trademark Office. The USPTO has given the PLAY MADE SMARTER trademark a serial number of 99617399. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Friday, February 20, 2026. This trademark is owned by Walmart Apollo, LLC. The PLAY MADE SMARTER trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail and online retail store services featuring alphabet flip board, activity cubes, bilingual flash cards and reader, science kits and activity sets
General Information
| Serial Number | 99617399 |
| Word Mark | PLAY MADE SMARTER |
| Filing Date | Tuesday, January 27, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Friday, February 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Retail and online retail store services featuring alphabet flip board, activity cubes, bilingual flash cards and reader, science kits and activity sets |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 27, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Walmart Apollo, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716-0215
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 27, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 27, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 20, 2026 | ASSIGNED TO EXAMINER |
