PLAY MADE SMARTER Trademark
Trademark Overview
On Tuesday, January 27, 2026, a trademark application was filed for PLAY MADE SMARTER with the United States Patent and Trademark Office. The USPTO has given the PLAY MADE SMARTER trademark a serial number of 99617399. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 24, 2026. This trademark is owned by Walmart Apollo, LLC. The PLAY MADE SMARTER trademark is filed in the Advertising, Business and Retail Services category with the following description:
Retail and online retail store services featuring alphabet flip board, activity cubes, bilingual flash cards and reader, science kits and activity sets
General Information
| Serial Number | 99617399 |
| Word Mark | PLAY MADE SMARTER |
| Filing Date | Tuesday, January 27, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 24, 2026 |
Trademark Statements
| Goods and Services | Retail and online retail store services featuring alphabet flip board, activity cubes, bilingual flash cards and reader, science kits and activity sets |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 27, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Walmart Apollo, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716-0215
US |
| Party Name | Walmart Apollo, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716-0215
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, January 27, 2026 | NEW APPLICATION ENTERED |
| Tuesday, January 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 27, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 20, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, February 25, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 24, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
