PLAY LIKE NEVER BEFORE Trademark

Trademark Overview


On Monday, June 29, 2020, a trademark application was filed for PLAY LIKE NEVER BEFORE with the United States Patent and Trademark Office. The USPTO has given the PLAY LIKE NEVER BEFORE trademark a serial number of 79297547. The federal status of this trademark filing is REGISTERED as of Tuesday, August 17, 2021. This trademark is owned by Sony Interactive Entertainment Inc.. The PLAY LIKE NEVER BEFORE trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Toys & Sporting Goods Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Provision of non-downloadable games on the Internet; organizing competitions in the field of video games; entertainment services relating to esports, namely, arranging and conducting e-sports competitions; games services, namely, providing online video games, conducting live poker games, and providing games of chance provided via computer networks and global communication networks; entertainment services, namely, providing on-line video and computer games; entertainment services, namely, providing temporary use of online non-downloadable video and computer games; entertainment services, namely, providing information in the field of gaming

Downloadable and recorded video game software; recorded game software; downloadable and recorded computer game software; recorded computer game software; downloadable mobile game software; downloadable game software; virtual reality headsets; * programs for consumer video game consoles with camera functions * [ cameras for video game consoles; ] chargers for game console controllers; downloadable software in the nature of a mobile application for playing games; downloadable computer application software for playing video and computer games; downloadable computer software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; battery chargers for video game machines; battery chargers used for controllers for game consoles; virtual reality headsets for use in video gaming

Video game consoles; controllers for game consoles; * gaming headphones specially adapted for use in consumer video games * [ video gaming headsets specially adapted for use in playing video games; ] remote controls for video game consoles

Transmission and delivery of video and audiovisual content in the fields of gaming and entertainment via the internet through a subscription service; electronic transmission and streaming of digital media content for others via cloud-based computer networks; streaming of audio, visual and audiovisual material via a computer network in the fields of gaming and entertainment; video-on-demand transmission services in the fields of gaming and entertainment; transmission and streaming of subscription-based audiovisual content in the fields of gaming and entertainment via the internet; data transmission and telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, transmission of webcasts, wireless telephone services; telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, transmission of webcasts, wireless telephone services

Online retail store services featuring video game software, video game * apparatus * [ hardware, ] and video game accessories; online retail store services featuring downloadable game software, audio, and video; online retail store services featuring virtual goods, namely, * image data relating to * emoticons, badges, images, icons, tools, weapons, food items, clothing, and currency for use in online virtual worlds
play like never before

General Information


Serial Number79297547
Word MarkPLAY LIKE NEVER BEFORE
Filing DateMonday, June 29, 2020
Status700 - REGISTERED
Status DateTuesday, August 17, 2021
Registration Number6451015
Registration DateTuesday, August 17, 2021
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 1, 2021

Trademark Statements


Goods and ServicesProvision of non-downloadable games on the Internet; organizing competitions in the field of video games; entertainment services relating to esports, namely, arranging and conducting e-sports competitions; games services, namely, providing online video games, conducting live poker games, and providing games of chance provided via computer networks and global communication networks; entertainment services, namely, providing on-line video and computer games; entertainment services, namely, providing temporary use of online non-downloadable video and computer games; entertainment services, namely, providing information in the field of gaming
Goods and ServicesDownloadable and recorded video game software; recorded game software; downloadable and recorded computer game software; recorded computer game software; downloadable mobile game software; downloadable game software; virtual reality headsets; * programs for consumer video game consoles with camera functions * [ cameras for video game consoles; ] chargers for game console controllers; downloadable software in the nature of a mobile application for playing games; downloadable computer application software for playing video and computer games; downloadable computer software for streaming audio and video content on mobile phones, tablets, personal computers, and televisions; battery chargers for video game machines; battery chargers used for controllers for game consoles; virtual reality headsets for use in video gaming
Certificate of Correction for RegistrationIn the statement, " International Classes 9, 8 and 35 " are corrected per the restriction notice dated May 4, 2023
Goods and ServicesVideo game consoles; controllers for game consoles; * gaming headphones specially adapted for use in consumer video games * [ video gaming headsets specially adapted for use in playing video games; ] remote controls for video game consoles
Goods and ServicesTransmission and delivery of video and audiovisual content in the fields of gaming and entertainment via the internet through a subscription service; electronic transmission and streaming of digital media content for others via cloud-based computer networks; streaming of audio, visual and audiovisual material via a computer network in the fields of gaming and entertainment; video-on-demand transmission services in the fields of gaming and entertainment; transmission and streaming of subscription-based audiovisual content in the fields of gaming and entertainment via the internet; data transmission and telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, transmission of webcasts, wireless telephone services; telecommunication services, namely, transmission of voice, data, and documents via telecommunications networks, transmission of webcasts, wireless telephone services
Certificate of Correction for RegistrationIn the statement, " International Classes 9, 8 and 35 " are corrected per the restriction notice dated May 4, 2023
Certificate of Correction for RegistrationIn the Statement, classes 9, 28, and 35 are corrected per the Restriction dated May 4, 2023, and per fnote dated October 3, 2023.
Goods and ServicesOnline retail store services featuring video game software, video game * apparatus * [ hardware, ] and video game accessories; online retail store services featuring downloadable game software, audio, and video; online retail store services featuring virtual goods, namely, * image data relating to * emoticons, badges, images, icons, tools, weapons, food items, clothing, and currency for use in online virtual worlds

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateMonday, November 9, 2020
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, November 9, 2020
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateMonday, November 9, 2020
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, November 9, 2020
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, November 9, 2020
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameSony Interactive Entertainment Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressJP

Party NameSony Interactive Entertainment Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressJP

Party NameSony Interactive Entertainment Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressJP

Trademark Events


Event DateEvent Description
Thursday, November 5, 2020SN ASSIGNED FOR SECT 66A APPL FROM IB
Monday, November 9, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, November 9, 2020ASSIGNED TO EXAMINER
Tuesday, November 10, 2020NON-FINAL ACTION WRITTEN
Wednesday, November 11, 2020NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, November 13, 2020APPLICATION FILING RECEIPT MAILED
Monday, November 30, 2020REFUSAL PROCESSED BY MPU
Tuesday, December 1, 2020NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, December 20, 2020REFUSAL PROCESSED BY IB
Friday, April 2, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 2, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, April 3, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 26, 2021EXAMINERS AMENDMENT -WRITTEN
Monday, April 26, 2021EXAMINERS AMENDMENT E-MAILED
Monday, April 26, 2021NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 26, 2021EXAMINER'S AMENDMENT ENTERED
Monday, April 26, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 12, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 1, 2021PUBLISHED FOR OPPOSITION
Tuesday, June 1, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 17, 2021REGISTERED-PRINCIPAL REGISTER
Wednesday, November 17, 2021FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, January 25, 2022FINAL DISPOSITION PROCESSED
Tuesday, January 25, 2022FINAL DISPOSITION NOTICE SENT TO IB
Monday, February 14, 2022FINAL DECISION TRANSACTION PROCESSED BY IB
Monday, May 8, 2023LIMITATION OF GOODS RECEIVED FROM IB
Friday, August 11, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 11, 2023CORRECTION UNDER SECTION 7 - PROCESSED
Friday, August 11, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 14, 2023LIMITATION FROM THE IB EXAMINED AND ENTERED
Tuesday, September 19, 2023NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Monday, October 9, 2023CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, November 14, 2023NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Friday, June 14, 2024PARTIAL INVALIDATION OF REG EXT PROTECTION CREATED
Tuesday, July 23, 2024INVALIDATION REVIEWED - NO ACTION REQUIRED BY OFFICE