PLAY. LEARN. BECOME. Trademark

Trademark Overview


On Thursday, March 2, 2006, a trademark application was filed for PLAY. LEARN. BECOME. with the United States Patent and Trademark Office. The USPTO has given the PLAY. LEARN. BECOME. trademark a serial number of 78827351. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 23, 2019. This trademark is owned by Virtual Heroes, Inc.. The PLAY. LEARN. BECOME. trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Education & Entertainment Services categories with the following description:

Computer game software for entertainment, education and training purposes and instructional manuals sold as a unit

Entertainment services, namely, providing on-line computer games
play. learn. become.

General Information


Serial Number78827351
Word MarkPLAY. LEARN. BECOME.
Filing DateThursday, March 2, 2006
Status800 - REGISTERED AND RENEWED
Status DateThursday, May 23, 2019
Registration Number3779581
Registration DateTuesday, April 20, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, October 24, 2006

Trademark Statements


Goods and ServicesComputer game software for entertainment, education and training purposes and instructional manuals sold as a unit
Goods and ServicesEntertainment services, namely, providing on-line computer games

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, March 8, 2006
Primary Code009
First Use Anywhere DateFriday, September 15, 2006
First Use In Commerce DateFriday, September 15, 2006

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, March 8, 2006
Primary Code041
First Use Anywhere DateFriday, September 15, 2006
First Use In Commerce DateFriday, September 15, 2006

Trademark Owner History


Party NameAPPLIED RESEARCH ASSOCIATES, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressALBUQUERQUE, NM 87110

Party NameAPPLIED RESEARCH ASSOCIATES, INC.
Party Type22 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressALBUQUERQUE, NM 87110

Party NameAPPLIED RESEARCH ASSOCIATES, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressALBUQUERQUE, NM 87110

Party NameVirtual Heroes, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDurham, NC 27703

Party NameVirtual Heroes, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCary, NC 27513

Trademark Events


Event DateEvent Description
Thursday, May 23, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, May 23, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, May 23, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, May 23, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, April 20, 2019TEAS SECTION 8 & 9 RECEIVED
Saturday, April 20, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, January 29, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 29, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 31, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, May 31, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, May 31, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 22, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, March 22, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 20, 2010REGISTERED-PRINCIPAL REGISTER
Thursday, March 18, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, March 17, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, March 17, 2010ASSIGNED TO LIE
Sunday, February 28, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 2, 2010STATEMENT OF USE PROCESSING COMPLETE
Friday, January 15, 2010USE AMENDMENT FILED
Friday, January 15, 2010TEAS STATEMENT OF USE RECEIVED
Wednesday, August 12, 2009EXTENSION 5 GRANTED
Wednesday, July 15, 2009EXTENSION 5 FILED
Wednesday, August 12, 2009CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 15, 2009TEAS EXTENSION RECEIVED
Wednesday, April 29, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 22, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, April 16, 2009ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 16, 2009TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 16, 2009EXTENSION 4 GRANTED
Friday, January 16, 2009EXTENSION 4 FILED
Friday, January 16, 2009TEAS EXTENSION RECEIVED
Wednesday, July 16, 2008EXTENSION 3 GRANTED
Wednesday, July 16, 2008EXTENSION 3 FILED
Wednesday, July 16, 2008TEAS EXTENSION RECEIVED
Wednesday, January 16, 2008EXTENSION 2 GRANTED
Wednesday, January 16, 2008EXTENSION 2 FILED
Wednesday, January 16, 2008TEAS EXTENSION RECEIVED
Wednesday, September 12, 2007EXTENSION 1 GRANTED
Tuesday, July 10, 2007EXTENSION 1 FILED
Wednesday, August 1, 2007APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 1, 2007TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 10, 2007TEAS EXTENSION RECEIVED
Wednesday, March 28, 2007TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, January 16, 2007NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 24, 2006PUBLISHED FOR OPPOSITION
Wednesday, October 4, 2006NOTICE OF PUBLICATION
Thursday, September 7, 2006LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, August 25, 2006ASSIGNED TO LIE
Saturday, August 19, 2006APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, August 19, 2006ASSIGNED TO EXAMINER
Wednesday, March 8, 2006NEW APPLICATION ENTERED IN TRAM