PLAY IT SMART Trademark

Trademark Overview


On Monday, December 22, 2003, a trademark application was filed for PLAY IT SMART with the United States Patent and Trademark Office. The USPTO has given the PLAY IT SMART trademark a serial number of 78344131. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Thursday, December 15, 2005. This trademark is owned by Miller Brewing Company. The PLAY IT SMART trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting the public awareness for the need for alcohol awareness and moderation and responsibility in drinking alcoholic beverages
play it smart

General Information


Serial Number78344131
Word MarkPLAY IT SMART
Filing DateMonday, December 22, 2003
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateThursday, December 15, 2005
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 21, 2004

Trademark Statements


Goods and ServicesPromoting the public awareness for the need for alcohol awareness and moderation and responsibility in drinking alcoholic beverages

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, January 7, 2004
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMILLER PRODUCTS COMPANY
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMILWAUKEE, WI 53208

Party NameMILLER PRODUCTS COMPANY
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressMILWAUKEE, WI 53208

Party NameMiller Brewing Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMilwaukee, WI 53208

Trademark Events


Event DateEvent Description
Wednesday, February 15, 2006ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Wednesday, February 15, 2006ABANDONMENT - NO USE STATEMENT FILED
Wednesday, May 11, 2005EXTENSION 1 GRANTED
Wednesday, May 11, 2005EXTENSION 1 FILED
Wednesday, May 11, 2005TEAS EXTENSION RECEIVED
Tuesday, December 14, 2004NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 21, 2004PUBLISHED FOR OPPOSITION
Wednesday, September 1, 2004NOTICE OF PUBLICATION
Monday, July 12, 2004APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 12, 2004EXAMINERS AMENDMENT E-MAILED
Sunday, July 11, 2004ASSIGNED TO EXAMINER
Wednesday, January 7, 2004NEW APPLICATION ENTERED IN TRAM