PLAY IT NOW, PLAY IT FIRST. Trademark
Trademark Overview
On Wednesday, October 24, 2001, a trademark application was filed for PLAY IT NOW, PLAY IT FIRST. with the United States Patent and Trademark Office. The USPTO has given the PLAY IT NOW, PLAY IT FIRST. trademark a serial number of 78089978. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 25, 2013. This trademark is owned by Harrah's Las Vegas, Inc.. The PLAY IT NOW, PLAY IT FIRST. trademark is filed in the Education & Entertainment Services category with the following description:
Casino Entertainment Services
General Information
| Serial Number | 78089978 |
| Word Mark | PLAY IT NOW, PLAY IT FIRST. |
| Filing Date | Wednesday, October 24, 2001 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 25, 2013 |
| Registration Number | 2582459 |
| Registration Date | Tuesday, June 18, 2002 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 26, 2002 |
Trademark Statements
| Goods and Services | Casino Entertainment Services |
| Pseudo Mark | PLAY IT NOW PLAY IT 1st |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 25, 2013 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, January 24, 1999 |
| First Use In Commerce Date | Sunday, January 24, 1999 |
Trademark Owner History
| Party Name | CAESARS LICENSE COMPANY, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LAS VEGAS, NV 89109 |
| Party Name | HARRAH'S LICENSE COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Las Vegas, NV 89109 |
| Party Name | Harrah's Las Vegas, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89119 |
| Party Name | Harrah's Las Vegas, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89119 |
| Party Name | Harrah's Las Vegas, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89119 |
Trademark Events
| Event Date | Event Description |
| Friday, January 25, 2013 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Wednesday, December 15, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, April 22, 2009 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, April 22, 2009 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, February 5, 2009 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, February 5, 2009 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 31, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, May 2, 2008 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Tuesday, April 29, 2008 | ASSIGNED TO PARALEGAL |
| Thursday, April 10, 2008 | TEAS SECTION 8 RECEIVED |
| Wednesday, February 20, 2008 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, September 13, 2007 | CASE FILE IN TICRS |
| Tuesday, June 18, 2002 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 26, 2002 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 6, 2002 | NOTICE OF PUBLICATION |
| Sunday, January 27, 2002 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 23, 2002 | ASSIGNED TO EXAMINER |
