PLAY HARD, RALLY HARDER Trademark
Trademark Overview
On Thursday, June 18, 2026, a trademark application was filed for PLAY HARD, RALLY HARDER with the United States Patent and Trademark Office. The USPTO has given the PLAY HARD, RALLY HARDER trademark a serial number of 99893579. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 18, 2026. This trademark is owned by Boston Beer Corporation. The PLAY HARD, RALLY HARDER trademark is filed in the Wines & Spirits category with the following description:
Ready-to-drink alcoholic beverages, other than beer-based
General Information
| Serial Number | 99893579 |
| Word Mark | PLAY HARD, RALLY HARDER |
| Filing Date | Thursday, June 18, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, June 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | PLAY HARD RALLY HARDER |
| Goods and Services | Ready-to-drink alcoholic beverages, other than beer-based |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 18, 2026 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Boston Beer Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Boston, MA 02210
US |
Trademark Events
| Event Date | Event Description |
| Thursday, June 18, 2026 | NEW APPLICATION ENTERED |
| Thursday, June 18, 2026 | APPLICATION FILING RECEIPT MAILED |
