| Serial Number | 99027891 |
| Word Mark | PLAY HARD. BANK EASY. |
| Filing Date | Tuesday, February 4, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Tuesday, December 9, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 30, 2025 |
| Goods and Services | on-line banking services; banking services provided via an online website allowing customers access to their bank accounts, checking accounts, saving accounts, credit card accounts, personal loans, and mortgage accounts; banking services; financial consulting services, namely, advising others regarding mortgages, lending, wealth management and financing options; financial and insurance services, namely, banking, trust management accounts, estate trust management, investment management, investment banking, corporate financing, mortgage lending, commercial and consumer lending and leasing-purchase financing services, financial planning, financial investment portfolio analysis and advice being financial management, credit card transaction processing services, debit card transaction processing services and securities brokerage; electronic commerce services, namely, banking services in the nature of deposit transaction processing services; financial sponsorship of sporting, charitable, entertainment, and educational events; debit card transaction processing services; providing information via the telephone, mobile devices and the global communication networks in the field of finance; bill payment services provided through a website; digital banking services, namely, online financial management |
| Pseudo Mark | PLAY HARD BANK EASY |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 4, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| Party Name | Pinnacle Financial Partners, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Nashville, TN 37203 |
| Event Date | Event Description |
| Tuesday, February 4, 2025 | NEW APPLICATION ENTERED |
| Tuesday, February 4, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 13, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, March 13, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, March 13, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 13, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 13, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, July 4, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 15, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, July 22, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 22, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 22, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 22, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 22, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, October 22, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, December 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |