| Serial Number | 87251139 |
| Word Mark | PLAY HARD AVIATE TRAVEL OFTEN |
| Filing Date | Tuesday, November 29, 2016 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Thursday, September 7, 2023 |
| Registration Number | 5191402 |
| Registration Date | Tuesday, April 25, 2017 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 7, 2017 |
| Goods and Services | Footwear; Jackets; Pants; Shirts |
| Indication of Colors claimed | The color(s) black is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "PLAY HARD" in black in an arch-pattern appearing above a design of the front-view of a propeller airplane. The airplane is black, with a black outline of propellers with black tips. The wording "AVIATE" in black with clear specks appears in large block letters below the airplane design, with the wording "TRAVEL OFTEN" in black appearing in smaller font below that. A small, thin black horizontal line appears at the bottom of the mark. The color white represents background and is not part of the mark. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 5, 2016 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, January 1, 2014 |
| First Use In Commerce Date | Wednesday, January 1, 2014 |
| Party Name | AVIATE BRAND, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | RAINBOW CITY, AL 35906 US |
| Party Name | Aviate, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Birmingham, AL 35209 US |
| Party Name | Aviate, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Birmingham, AL 35209 US |
| Party Name | Aviate, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Birmingham, AL 35209 US |
| Event Date | Event Description |
| Friday, December 2, 2016 | NEW APPLICATION ENTERED |
| Monday, December 5, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 6, 2016 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, December 29, 2016 | ASSIGNED TO EXAMINER |
| Friday, December 30, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 18, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 7, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 7, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 25, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, April 25, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, April 5, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 11, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 11, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 11, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 11, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, April 11, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 11, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, April 12, 2023 | TEAS SECTION 8 RECEIVED |
| Thursday, September 7, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, September 7, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, September 7, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Saturday, April 25, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |