| Serial Number | 78954863 |
| Word Mark | PLAY B3YOND |
| Filing Date | Thursday, August 17, 2006 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 27, 2015 |
| Registration Number | 3474086 |
| Registration Date | Tuesday, July 22, 2008 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 11, 2007 |
| Goods and Services | COMPUTER GAME SOFTWARE; VIDEO GAME SOFTWARE; VIDEO GAME ACCESSORIES, NAMELY, CONTROLLERS, JOYSTICKS, MEMORY CARDS, VOLUME CONTROLLERS, VIDEO GAME CARTRIDGES AND COMPUTER MOUSE; DOWNLOADABLE ELECTRONIC PUBLICATIONS IN THE NATURE OF MAGAZINES, BOOKS AND MANUALS IN THE FIELDS OF GAMES, MUSIC AND CINEMA; VIDEO GAME MACHINES FOR USE WITH TELEVISIONS |
| Goods and Services | OPERATING A REAL-TIME GAME FOR OTHERS OVER GLOBAL AND LOCAL AREA COMPUTER NETWORKS; PROVIDING ENTERTAINMENT INFORMATION IN THE FIELD OF VIDEO GAMES AND THEIR SOFTWARE; GAME SERVICES PROVIDED ON-LINE FROM A COMPUTER NETWORK; INSTRUCTION SERVICES IN THE FIELD OF VIDEO GAMES AND THEIR SOFTWARE; PUBLICATION OF BOOKS; PUBLICATION OF ELECTRONIC BOOKS AND JOURNALS ON-LINE FROM A COMPUTER NETWORK |
| Pseudo Mark | PLAY BEYOND THREE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 27, 2015 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, August 16, 2006 |
| First Use In Commerce Date | Wednesday, August 16, 2006 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 27, 2015 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, August 16, 2006 |
| First Use In Commerce Date | Wednesday, August 16, 2006 |
| Party Name | SONY COMPUTER ENTERTAINMENT AMERICA LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | FOSTER CITY, CA 94404 |
| Party Name | Sony Computer Entertainment America Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Foster City, CA 94404 |
| Party Name | Sony Computer Entertainment America Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Foster City, CA 94404 |
| Party Name | Sony Computer Entertainment America Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Foster City, CA 94404 |
| Event Date | Event Description |
| Wednesday, July 15, 2015 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, February 27, 2015 | CANCELLED SEC. 8 (6-YR) |
| Thursday, May 6, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 22, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, June 19, 2008 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, June 19, 2008 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, June 4, 2008 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, June 4, 2008 | EXTENSION 1 GRANTED |
| Sunday, June 1, 2008 | USE AMENDMENT FILED |
| Sunday, June 1, 2008 | EXTENSION 1 FILED |
| Sunday, June 1, 2008 | TEAS EXTENSION RECEIVED |
| Sunday, June 1, 2008 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 4, 2007 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, September 11, 2007 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 22, 2007 | NOTICE OF PUBLICATION |
| Wednesday, August 8, 2007 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 8, 2007 | ASSIGNED TO LIE |
| Sunday, June 24, 2007 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 18, 2007 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 18, 2007 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 18, 2007 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, December 22, 2006 | NON-FINAL ACTION E-MAILED |
| Friday, December 22, 2006 | NON-FINAL ACTION WRITTEN |
| Thursday, December 21, 2006 | ASSIGNED TO EXAMINER |
| Thursday, August 24, 2006 | NOTICE OF PSEUDO MARK MAILED |
| Wednesday, August 23, 2006 | NEW APPLICATION ENTERED IN TRAM |