| Serial Number | 78256411 |
| Word Mark | PLAY |
| Filing Date | Friday, May 30, 2003 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 17, 2015 |
| Registration Number | 2910493 |
| Registration Date | Tuesday, December 14, 2004 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 21, 2004 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | advertising agency services; planning, analysis and placement of advertisements and promotional materials within gaming, interactive gaming and computer-based entertainment media; planning, analysis and implementation of marketing processes in the field of gaming |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 17, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, May 29, 2003 |
| First Use In Commerce Date | Thursday, May 29, 2003 |
| Party Name | Starcom MediaVest Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60601 |
| Party Name | Starcom MediaVest Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60601 |
| Party Name | Starcom MediaVest Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Friday, July 17, 2015 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Tuesday, February 4, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 4, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Sunday, June 20, 2010 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, June 4, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 19, 2010 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, September 26, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 14, 2004 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 21, 2004 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 1, 2004 | NOTICE OF PUBLICATION |
| Wednesday, July 7, 2004 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 7, 2004 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 7, 2004 | PAPER RECEIVED |
| Wednesday, December 3, 2003 | NON-FINAL ACTION MAILED |
| Tuesday, December 2, 2003 | ASSIGNED TO EXAMINER |