PLATINUM SHIELD Trademark

Trademark Overview


On Wednesday, July 11, 1984, a trademark application was filed for PLATINUM SHIELD with the United States Patent and Trademark Office. The USPTO has given the PLATINUM SHIELD trademark a serial number of 73489281. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, December 10, 2025. This trademark is owned by Shelter Mutual Insurance Company. The PLATINUM SHIELD trademark is filed in the Insurance & Financial Services category with the following description:

Underwriting Insurance
platinum shield

General Information


Serial Number73489281
Word MarkPLATINUM SHIELD
Filing DateWednesday, July 11, 1984
Status800 - REGISTERED AND RENEWED
Status DateWednesday, December 10, 2025
Registration Number1361001
Registration DateTuesday, September 17, 1985
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 22, 1985

Trademark Statements


Goods and ServicesUnderwriting Insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes102
Class Status Code6 - Active
Class Status DateTuesday, January 22, 1985
Primary Code036
First Use Anywhere DateThursday, June 14, 1984
First Use In Commerce DateThursday, June 14, 1984

Trademark Owner History


Party NameShelter Mutual Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressColumbia, MO 65218

Party NameShelter Mutual Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressColumbia, MO 65218

Party NameShelter Mutual Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressColumbia, MO 65218

Trademark Events


Event DateEvent Description
Friday, November 16, 1984ASSIGNED TO EXAMINER
Wednesday, November 21, 1984APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 13, 1984NOTICE OF PUBLICATION
Wednesday, January 9, 1985NOTICE OF PUBLICATION
Tuesday, January 22, 1985PUBLISHED FOR OPPOSITION
Tuesday, April 2, 1985REGISTERED-PRINCIPAL REGISTER
Tuesday, April 16, 1985REG. CANCELLED - RESTORED TO PENDENCY
Tuesday, September 17, 1985REGISTERED-PRINCIPAL REGISTER
Monday, October 15, 1990REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, January 30, 1991POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Thursday, January 31, 1991RESPONSE RECEIVED TO POST REG. ACTION
Thursday, January 31, 1991RESPONSE RECEIVED TO POST REG. ACTION
Friday, February 22, 1991REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 16, 2005TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 24, 2005PAPER RECEIVED
Wednesday, August 24, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, September 29, 2005ASSIGNED TO PARALEGAL
Thursday, September 29, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, September 29, 2005REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, October 14, 2010PAPER RECEIVED
Sunday, December 12, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, December 12, 2010REVIEW OF CORRESPONDENCE COMPLETE
Wednesday, May 18, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 8, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 26, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 28, 2015TEAS SECTION 8 & 9 RECEIVED
Monday, September 28, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, September 28, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, September 28, 2015REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, September 28, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, September 1, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, September 1, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 1, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 17, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, August 28, 2025TEAS SECTION 8 & 9 RECEIVED
Wednesday, December 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 10, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, December 10, 2025REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Wednesday, December 10, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED