Trademark Overview
On Monday, September 8, 2025, a trademark application was filed for PLATINUM REIMAGINED with the United States Patent and Trademark Office. The USPTO has given the PLATINUM REIMAGINED trademark a serial number of 99379557. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Friday, December 19, 2025. This trademark is owned by American Express Marketing & Development Corp.. The PLATINUM REIMAGINED trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, Transportation & Storage Services, Education & Entertainment Services, Restaurant & Hotel Services, Personal, and Legal & Social Services categories with the following description:
Concierge services, namely, hotel concierge services, travel concierge services, restaurant concierge services; concierge services for others comprising making requested personal arrangement and reservations and providing customer-specific information to meet individual needs rendered to credit card customers.
Financial services, namely, credit card and charge card services; assistance with electronic transfers of money, namely, electronic transfer of money; banking services; foreign currency exchange services; payment processing services, namely, charge card, credit card, prepaid card, gift card, stored value card and payment card transaction processing services; electronic charge card, credit card, prepaid card, gift card, stored value card and payment card transactions, namely, processing of payments for electronic charge cards, credit cards, prepaid cards, gift cards, stored value cards and payment cards; issuing charge cards, credit cards, prepaid cards, prepaid gift cards, stored value cards and payment cards; authorized credit by means of computer, namely, credit card authorization services via computer; providing online information for merchants regarding guidelines and fees pertaining to credit card acceptance.
Magnetic encoded cards and cards containing an integrated circuit chip in the nature of smart cards all containing programming used to process payments; cards encoded with security features for authentication purposes; charge cards, bank cards, credit cards, debit cards, chip cards, stored value cards, electronic data carrier cards, and payment cards all encoded; downloadable mobile applications for managing bank accounts, credit card accounts, electronic transmission of funds, and financial transactions; downloadable computer software and applications for mobile devices that facilitate the identification and authentication of near field communication (NFC) devices and radio frequency identification (RFID) devices; downloadable computer software and applications for mobile devices comprising a digital wallet that stores customer account information and permits consumers to access coupons, vouchers, voucher codes and rebates at retailers and to obtain loyalty or monetary rewards that ca...
Temporary accommodation information, advice and reservation services; travel agency services for booking accommodation; travel agency services, namely, making reservations for temporary lodging, restaurants, and meals.
Ticket reservation and booking services for education, entertainment and sports activities and events; arranging for ticket reservations for shows and other entertainment events; arranging for ticket reservations and admission to music, theater, fashion, film, and sports events.
Advertising services; business management; business administration; advertising, marketing and promotional consultancy, advisory and assistance services; loyalty, incentive and bonus program services, namely, business administration of loyalty, incentive and consumer bonus programs; distribution of advertising, marketing and promotional material; data processing services; business analysis and information services, and market research; business strategy development services; business management services relating to the development of businesses; business development services, namely, providing start-up support for businesses of others; business management consultation; assisting businesses in obtaining government contracts; corporate meeting management services; promoting the sale of goods and services of others by awarding purchase points for credit card use; promoting the sale of credit card accounts through the administration of incentive award programs; providing an online commerci...
Travel agency services, namely, arranging the transportation of passengers by land, air and water; cargo handling services, namely, handling of passengers' luggage and arranging baggage transfer; travel agency services, namely, arranging for automobile and bus rentals; tour information services about transportation for travel tours; arranging transport for travel tours as a bonus program for credit card customers.
