| Serial Number | 86427095 |
| Word Mark | PLATINUM ACCESS |
| Filing Date | Friday, October 17, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, June 19, 2026 |
| Registration Number | 4865520 |
| Registration Date | Tuesday, December 8, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 22, 2015 |
| Goods and Services | Consumer loyalty services, namely, administration of a consumer loyalty program featuring loyalty points that provide casino, hotel, restaurant and bar benefits to reward repeat visitors; arranging and conducting incentive reward programs to promote the sale of casino, hotel, restaurant and bar services |
| Amendment to a Registration/Renewal Certificate | Issue New Certificate to: HR WEST LICENSOR, LLC (FLORIDA LIMITED LIABILITY COMPANY) 5701 STIRLING ROAD DAVIE, FLORIDA 33314 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, June 19, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, March 22, 2012 |
| First Use In Commerce Date | Thursday, March 22, 2012 |
| Party Name | HR West Licensor, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Davie, FL 33314 US |
| Party Name | JC HOSPITALITY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LOS ANGELES, CA 90025 US |
| Party Name | HRHH IP, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 102811021 US |
| Party Name | HRHH IP, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 102811021 US |
| Party Name | HRHH IP, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 102811021 US |
| Event Date | Event Description |
| Wednesday, October 22, 2014 | NEW APPLICATION ENTERED |
| Friday, October 24, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 2, 2014 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, December 10, 2014 | ASSIGNED TO LIE |
| Thursday, December 11, 2014 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Thursday, February 5, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, February 11, 2015 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 11, 2015 | NON-FINAL ACTION MAILED |
| Monday, July 20, 2015 | PAPER RECEIVED |
| Monday, July 27, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 27, 2015 | AMENDMENT FROM APPLICANT ENTERED |
| Tuesday, August 18, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 18, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, September 2, 2015 | NOTICE OF PUBLICATION |
| Tuesday, September 22, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 8, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 6, 2018 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 10, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, June 24, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, February 18, 2021 | TEAS SECTION 7 REQUEST RECEIVED |
| Wednesday, April 14, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, April 14, 2021 | NEW CERTIFICATE UNDER SECTION 7 - PROCESSED |
| Friday, November 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, November 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 1, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, May 21, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, May 21, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, May 21, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, December 8, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, June 19, 2026 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |