| Goods and Services | Wearable activity trackers and non-medical health monitors; Downloadable mobile applications and software for providing professional non-medical guidance based on genetic information and its implications for health and wellness; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of customized non-medical health plans based on genetic and epigenetic data to optimize diet, exercise and lifestyle; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical metabolic health programs tailored to improve an individual's metabolic function and overall health; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of customized dietary plans based on genetic profiles to enhance health and performance; Downloadable mobile applications and software for non-medical monitoring, managing, and improving health and fitness; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of customized non-medical healthy aging plans for maintaining health and vitality in older adults; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of customized DNA-based nutritional fitness plans; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical hormone assessment, optimization and treatment plans for hormone balance and metabolic fitness health; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of customized non-medical hormone assessment, optimization and treatment plans for hormone balance and metabolic fitness health; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical dietary plans based on genetic profiles to enhance health and performance; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical health plans based on genetic and epigenetic data to optimize diet, exercise and lifestyle; Downloadable electronic publications in the nature of non-medical guides, newsletters, and instructional materials in the fields of Exercise Science, Nutritional Science; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical health, fitness and dietary plans for men; Downloadable electronic publications in the nature of customized professional non-medical guidance on diet and nutrition to support individual health goals; Downloadable mobile applications and software for providing a marketplace of recommended fitness and lifestyle brands; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical DNA-based nutrition plans; Downloadable mobile applications and software for providing customized professional non-medical guidance on diet and nutrition to support individual health goals; Downloadable mobile applications and software for providing an individually customized marketplace of recommended fitness and lifestyle brands; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of professional non-medical guidance on understanding genetic information and its implications for health and wellness; Downloadable mobile applications and software for providing, monitoring and managing customized non-medical healthy aging plans for maintaining health and vitality in older adults; Downloadable mobile applications and software for providing a lifestyle brand recommendation marketplace; Downloadable mobile applications and software for connecting customers with third-party vendors offering products and services related to health, fitness, and wellness; Downloadable electronic publications in the nature of hand-outs, pamphlets and worksheets in the field of customized non-medical metabolic health programs tailored to improve an individual's metabolic function and overall health |