| Description of Mark | The mark consists of The mark consists of the stylized words "PICK UP POLLO" arranged vertically in a playful and bold font. The word "PICK" appears at the top, with the letter "I" in the form of a stylized chicken head featuring a beak and a comb. Directly below, the word "UP" is centered and rendered in large, rounded uppercase letters with the "U" designed as an upward arrow, emphasizing the concept of "pick up." The word "POLLO" appears at the bottom in a slightly smaller but equally bold stylized font, completing the vertical stack. The entire logo design is presented in a 2 solid colored magenta tones. The words "PICK" and "POLLO" are colored in hex color code #ec1c55 and the word "UP" is colored in the color code #ec2254 giving the mark a vibrant and energetic appearance. No other colors, gradients, or outlines are used in the current version of the design.The logo will be used prominently as the primary brand identifier for the business "Pick Up Pollo", which specializes in prepared chicken meals for pickup and delivery. The mark will appear on the store front signage, website, digital advertisements, branded packaging (including takeout bags and food containers), uniforms, and merchandise. |
