PERSONAL SERVICE... IT'S THAT SIMPLE. SHEFFIELD FINANCIAL A DIVISION OF TRUIST Trademark

Trademark Overview


On Friday, May 9, 2025, a trademark application was filed for PERSONAL SERVICE... IT'S THAT SIMPLE. SHEFFIELD FINANCIAL A DIVISION OF TRUIST with the United States Patent and Trademark Office. The USPTO has given the PERSONAL SERVICE... IT'S THAT SIMPLE. SHEFFIELD FINANCIAL A DIVISION OF TRUIST trademark a serial number of 99178005. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, October 22, 2025. This trademark is owned by TRUIST FINANCIAL CORPORATION. The PERSONAL SERVICE... IT'S THAT SIMPLE. SHEFFIELD FINANCIAL A DIVISION OF TRUIST trademark is filed in the Insurance & Financial Services category with the following description:

Financial services, namely, providing financing for the retail purchase of outdoor equipment, namely, lawn mowers, tractors, trailers, truck beds, powersport vehicles, outboard engines, boat packages, personal watercraft, golf carts, personal transport vehicles, and snow equipment
personal service... it's that simple. sheffield financial a division of truist

General Information


Serial Number99178005
Word MarkPERSONAL SERVICE... IT'S THAT SIMPLE. SHEFFIELD FINANCIAL A DIVISION OF TRUIST
Filing DateFriday, May 9, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, October 22, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 11, 2025

Trademark Statements


Goods and ServicesFinancial services, namely, providing financing for the retail purchase of outdoor equipment, namely, lawn mowers, tractors, trailers, truck beds, powersport vehicles, outboard engines, boat packages, personal watercraft, golf carts, personal transport vehicles, and snow equipment
Description of MarkThe mark consists of "PERSONAL SERVICE . . . IT'S THAT SIMPLE." above the stylized words "SHEFFIELD FINANCIAL" above "A DIVISION OF TRUIST".
NOT AVAILABLE"FINANCIAL and A DIVISION OF"
Pseudo MarkPERSONAL SERVICE IT IS THAT SIMPLE SHEFFIELD FINANCIAL A DIVISION OF TRUIST

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, May 9, 2025
Primary Code036
First Use Anywhere DateFriday, October 22, 2021
First Use In Commerce DateFriday, October 22, 2021

Trademark Owner History


Party NameTRUIST FINANCIAL CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCHARLOTTE, NC 28202

Trademark Events


Event DateEvent Description
Friday, May 9, 2025NEW APPLICATION ENTERED
Friday, May 9, 2025APPLICATION FILING RECEIPT MAILED
Friday, September 19, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 20, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, September 24, 2025ASSIGNED TO EXAMINER
Tuesday, October 14, 2025EXAMINERS AMENDMENT -WRITTEN
Tuesday, October 14, 2025EXAMINERS AMENDMENT E-MAILED
Tuesday, October 14, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, October 14, 2025EXAMINER'S AMENDMENT ENTERED
Tuesday, October 14, 2025APPROVED FOR PUB - PRINCIPAL REGISTER