Trademark Overview
On Thursday, March 26, 2026, a trademark application was filed for PERSONA with the United States Patent and Trademark Office. The USPTO has given the PERSONA trademark a serial number of 99725860. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, March 26, 2026. This trademark is owned by SEGA CORPORATION. The PERSONA trademark is filed in the Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, Jewelry Products, Paper & Printed Material Products, Leather Products, Houseware & Glass Products, Fabrics & Textile Products, Lace, Ribbons, Embroidery & Fancy Goods, Toys & Sporting Goods Products, Staple Food Products, Light Beverage Products, Education & Entertainment Services, Computer & Software Services & Scientific Services, and Restaurant & Hotel Services categories with the following description:
Clothing for pets; bags; carry-on bags; shoulder bags; school bags; travelling bags; pouches; boston bags; rucksacks; card cases [notecases]; key cases; wallets; purses; commutation ticket holders of leather; business card cases; unfitted vanity cases; umbrellas; walking sticks; canes; handles for canes and walking sticks; saddlery; packaging containers of leather; leather cases; handbags; trunks; suitcases; luggage tags; backpacks; vanity cases, not fitted
Precious metals; unwrought and semi-wrought precious stones and their imitations; key rings; key strap; key chains; jewellery boxes; trophies [prize cups] of precious metal; commemorative shields of precious metal; ornaments of precious metal in the nature of jewelry; shoe ornaments of precious metal; clocks and watches; jewelry; charms for key rings; coins; jewelry charms; necklaces [jewelry]; bracelets [jewelry]; earrings; tie pins; rings [jewelry]; medals; ornamental pins; shoe jewelry; watch bands; works of art of precious metal; commemorative coins
Coin-operated video games; arcade game machines; arcade video game machines; amusement game machines; toys; toy vehicles; dolls; stuffed toys; toy action figures; toy figures; arcade redemption game machines; arcade crane game machines; trading card games; playing cards; slot machines [gaming machines]; video game machines; controllers for game consoles; joysticks for video games; plush toys; portable games with liquid crystal displays; hand-held units for playing electronic games; protective films adapted for screens for portable games; protective carrying cases specially adapted for handheld video games; puzzles; doll playsets; playsets for action figures; ornaments for Christmas trees, except illumination articles and confectionery; paper party hats; party favors in the nature of small toys; balloons; play balloons; board games; game cards; sports equipment.; cases for trading cards for games; card games; toys for pets; portable games and toys incorporating telecommunication functio...
Beer; carbonated drinks; fruit juice beverages; whey beverages; vegetable juices; non-alcoholic beverages; concentrates, syrups and powders used in the preparation of soft drinks; soft drinks containing tapioca; non‑alcoholic beer‑flavored beverages; hop extract for brewing beer
Insignias for wear, not of precious metal; buckles [clothing accessories]; badges for wear, not of precious metal; brooches [clothing accessories]; Obi-dome [special sash clips for obi]; ornamental adhesive patches for jackets; brassards; appliques [haberdashery]; pins, other than jewellery; hair ornaments; hair pieces; hair barrettes; oriental hair pins; toupees; hair nets; hair bands; hair pins and grips; Mage [chignons for Japanese hair styling]; Marugushi [ornamental combs for Japanese hair styling]; ribbons for the hair; buttons; beads for handicraft work; snap fasteners; slide fasteners [zippers]; hook and pile fastening tapes; zippers; artificial garlands and wreaths for ceremonies or funerals; artificial flowers; artificial foliage; false beards; false moustaches; hair curlers, non-electric; shoe ornaments, not of precious metal; shoe eyelets; shoe laces; metal fasteners for shoes and boots; haberdashery [dressmakers' articles], except thread; fastenings for clothing; ornamenta...
Cosmetic utensils; toothbrushes, non-electric; hair brushes; toilet cases; non-electric kitchen utensils, cookware, implements and containers, not including gas water heaters for household use; non-electric cooking heaters for household purposes; kitchen sinks incorporating integrated worktops for household purpose and kitchen sinks for household purpose; dinnerware; cups; toilet utensils; tableware other than knives forks and spoons; chopsticks; chopstick cases; trays for household purposes; coasters, not of paper or textile; waste paper baskets; feeding vessels for pets; soap holders; dishes for soap; floss for dental purposes; plates; place mats, not of paper or textile; tablemats, not of paper or textile; dustbins for household purposes; coin banks; flower pots; watering cans; Soap dispensing bottles, sold empty; covers for tissue boxes; shoe horns
Computer game programs; computer game software; downloadable video game software; video game programs; video game cartridges and discs; mobile phone straps; protective cases for cell phones; downloadable music files; prerecorded audio and video compact discs; recorded video discs and video tapes; downloadable electronic publications; downloadable software for generating cryptographic keys for receiving and spending crypto assets; downloadable computer software for managing crypto asset transactions using blockchain technology; application software for blockchain technology; computer programs using blockchain technology; downloadable multimedia files containing texts, video recordings, image files, music files, and audio files authenticated by non-fungible tokens (NFT); downloadable image files containing trading cards authenticated by non-fungible tokens (NFT); downloadable image files; musical video recordings; musical sound recordings; cinematographic film, exposed; protective films ...
Curtains of textile or plastic; table cloths; household linen; towels; handkerchiefs; quilts; quilt covers; pillowcases; blankets; serviettes of textile; labels of cloth; woven textile goods for personal use; bed linen; covers for cushions; travelling rugs [lap robes]; throws; fleece blankets; table napkins of textile; place mats of textile; coasters of textile; tablemats of textile; banners and flags, not of paper; wall hangings of textile; bed covers; Tenugui [Japanese cotton towels]; mosquito nets; bedsheets; futon quilts; futon ticks [unstuffed futon]; bed blankets; seat covers of textile; table cloths, not of paper; draperies [thick drop curtains]; fabrics for textile use; adhesive fabric for application by heat; sleeping bags; textile material; knitted fabric; printed fabrics; plastic material [substitute for fabrics]; shower curtains of textile or plastic; fitted toilet lid covers of fabric; billiard cloth
Providing meteorological information; design of machines, apparatus, instruments, parts and fittings thereof in the field of video games; graphic design; design, development and maintenance of computer program and game programs; design, development and maintenance of computer software; design, development and maintenance of web sites; providing search engines for the homepages on the Internet; providing information relating to providing search engines for homepages on the Internet; technological advice relating to the design of computers, automobiles and industrial machines; rental of computers; providing electronic computer programs, namely, online non-downloadable software for computer game and video game development; rental of memory storage space on a server used for social networking; software as a service (SAAS); providing temporary use of non-downloadable computer software for use in playing and displaying e-sports events; leasing and rental of computer hardware for use in conne...
Entertainment services, namely, providing on-line video games and on-line computer games; providing information on on-line games; providing non-downloadable on-line computer graphics, videos and images; providing amusement facilities; organization, production and presentation of video and computer game events; arranging and conducting of game events; providing information about amusement facilities; providing on-line music, not downloadable; entertainment services; providing entertainment information; gaming services; entertainment services, namely, arranging and conducting of competitions; providing online electronic publications, not downloadable; film production, other than advertising films; games equipment rental; providing theme park facilities; reference libraries of literature and documentary records; book rental; planning, direction, presentation, organization and arrangement of showing movies, shows, live shows, plays or musical performances; providing information relating to...
Tea; prepared coffee and coffee-based beverages; prepared cocoa and cocoa-based beverages; bread and buns; sandwiches; hamburgers; pizzas; hot dogs; meat pies; ice cream; cereal preparations; sushi; ravioli; instant confectionery mixes; crepes; pasta sauce; biscuits; cookies; cereal-based snack bars; confectionery; candy; pies; pasta; almond confectionery; chocolate confectionery; fondants [confectionery]; fruit jellies [confectionery]; fruit pastes [confectionery]; peanut confectionery; fruit-based confectionery; tea-based beverages; chocolate; popcorn; chewing gums; cakes; condiments and seasonings; ketchup; dressings for salad; ice cream mixes; sherbet mixes; oatmeal; corn flakes; noodles; instant jelly mixes; instant pancake mixes; Chinese stuffed dumplings; Chinese steamed dumplings; steamed buns stuffed with minced meat; boxed lunches consisting of rice, with added meat, fish or vegetables
Services for providing food and drink; temporary accommodation; accommodation bureau [hotels, boarding houses]; food and drink catering; retirement homes; cafes; cafeterias; providing campground facilities; canteens; rental of temporary accommodation; boarding houses; tourist homes; hotels; day-nurseries [creches]; restaurants; boarding house bookings; hotel reservations; self-service restaurants; snack-bars; boarding for animals; bar services; holiday camp services [lodging]; temporary accommodation reservations; motels; rental of chairs, tables, glassware; rental of meeting rooms; rental of cooking equipment for industrial purposes; rental of non-electric cooking heaters for household purposes; food sculpting; rental of towels for hotels
cosmetic soap; hair shampoos and conditioners; hand cleaners; toothpastes; cosmetics; hair treatments; perfumes; nail cosmetics; perfumery; abrasive paper; abrasive cloth; abrasive sand; artificial pumice stones; polishing paper; false nails; false eyelashes; toiletry preparations; dentifrices; skin care preparation; hair care preparation; laundry preparations; deodorants for human beings or for animals; shampoos for pets [non-medicated grooming preparations]; mouthwashes, not for medical purposes; bath preparations, not for medical purposes; cosmetics for children; beauty masks; air fragrancing preparations; nail art stickers; deodorants for pets; bath bombs; cotton sticks for cosmetic purposes
Pastes and other adhesives for stationery or household purposes; towels of paper; table napkins of paper; stationery; stickers [stationery]; printed matter; printed catalogues; printed calendars; printed general feature magazines; printed books; printed pamphlets; trading cards; printed photographs; bags of paper or plastics, for merchandise packaging; boxes of cardboard or paper; wrapping paper; coasters of paper; place mats of paper; tablecloths of paper; printed cards; printed greeting cards; note books; writing instruments; posters; graphic art reproductions; photograph stands; office requisites, except furniture; pictures; decals; paper party decorations; printed sewing patterns; stencils; tailors’ chalk; passport holders; bookends; baggage claim check tags of paper; printing paper; user manuals; instruction manuals; printed game strategy guides and manuals; printed educational materials
