PERSISTENCY PAYS Trademark
Trademark Overview
On Tuesday, September 9, 2025, a trademark application was filed for PERSISTENCY PAYS with the United States Patent and Trademark Office. The USPTO has given the PERSISTENCY PAYS trademark a serial number of 99383215. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 10, 2026. This trademark is owned by American Family Life Assurance Company of Columbus. The PERSISTENCY PAYS trademark is filed in the Advertising, Business and Retail Services category with the following description:
Data compiling and analyzing in the field of insurance; analyzing and compiling data for measuring the performance of insurance agents; providing statistical analysis and evaluation of retention of insurance policyholders for business purposes; compiling and analyzing statistics, data, and other sources of information for business purposes; collection, reporting, and analysis of policyholder utilization of insurance benefits, insurance policy status, and policy retention for business purposes; providing insurance agent-specific reports for the purpose of analyzing insurance coverage data and driving agent business decision making
General Information
| Serial Number | 99383215 |
| Word Mark | PERSISTENCY PAYS |
| Filing Date | Tuesday, September 9, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Data compiling and analyzing in the field of insurance; analyzing and compiling data for measuring the performance of insurance agents; providing statistical analysis and evaluation of retention of insurance policyholders for business purposes; compiling and analyzing statistics, data, and other sources of information for business purposes; collection, reporting, and analysis of policyholder utilization of insurance benefits, insurance policy status, and policy retention for business purposes; providing insurance agent-specific reports for the purpose of analyzing insurance coverage data and driving agent business decision making |
| Description of Mark | The mark consists of of the literal elements PERSISTENCY PAYS, with PERSISTENCY appearing in cursive lettering above PAYS, in capitalized bold lettering, and with an image of a duck with its wings outstretched appearing in front of the Y in PAYS. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, August 16, 2025 |
| First Use In Commerce Date | Saturday, August 16, 2025 |
Trademark Owner History
| Party Name | American Family Life Assurance Company of Columbus |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Columbus, GA 31999
US |
| Party Name | American Family Life Assurance Company of Columbus |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Columbus, GA 31999
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, September 9, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, January 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 29, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, January 30, 2026 | ASSIGNED TO EXAMINER |
| Monday, February 9, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, February 9, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, February 9, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 10, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 10, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 10, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
