| Serial Number | 99383215 |
| Word Mark | PERSISTENCY PAYS |
| Filing Date | Tuesday, September 9, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 28, 2026 |
| Registration Number | 8228808 |
| Registration Date | Tuesday, April 28, 2026 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 10, 2026 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Data compiling and analyzing in the field of insurance; analyzing and compiling data for measuring the performance of insurance agents; providing statistical analysis and evaluation of retention of insurance policyholders for business purposes; compiling and analyzing statistics, data, and other sources of information for business purposes; collection, reporting, and analysis of policyholder utilization of insurance benefits, insurance policy status, and policy retention for business purposes; providing insurance agent-specific reports for the purpose of analyzing insurance coverage data and driving agent business decision making |
| Description of Mark | The mark consists of of the literal elements PERSISTENCY PAYS, with PERSISTENCY appearing in cursive lettering above PAYS, in capitalized bold lettering, and with an image of a duck with its wings outstretched appearing in front of the Y in PAYS. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 9, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, August 16, 2025 |
| First Use In Commerce Date | Saturday, August 16, 2025 |
| Party Name | American Family Life Assurance Company of Columbus |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Columbus, GA 31999 US |
| Party Name | American Family Life Assurance Company of Columbus |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Columbus, GA 31999 US |
| Party Name | American Family Life Assurance Company of Columbus |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Columbus, GA 31999 US |
| Event Date | Event Description |
| Tuesday, September 9, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 9, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, January 29, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 29, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, January 30, 2026 | ASSIGNED TO EXAMINER |
| Monday, February 9, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, February 9, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, February 9, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 10, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, February 10, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 10, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 11, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 4, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 10, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 10, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 28, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 28, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |