| Serial Number | 86408719 |
| Word Mark | PERFORMANCE STARTS HERE |
| Filing Date | Monday, September 29, 2014 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, April 28, 2022 |
| Registration Number | 4735231 |
| Registration Date | Tuesday, May 12, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 24, 2015 |
| Goods and Services | Retail department store services featuring appliances; Online retail department store services featuring appliances |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 6, 2014 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, June 20, 2014 |
| First Use In Commerce Date | Friday, June 20, 2014 |
| Party Name | TRANSFORM SR BRANDS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Sears Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Sears Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Sears Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Event Date | Event Description |
| Wednesday, February 4, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 24, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 24, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 12, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 17, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, October 2, 2014 | NEW APPLICATION ENTERED |
| Monday, October 6, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 13, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, January 14, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 12, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, March 15, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, March 15, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 15, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, March 15, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 15, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 8, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, April 27, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Sunday, May 12, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, April 28, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, April 28, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |