PERFORMANCE. IT'S WHAT WE DO. Trademark

Trademark Overview


On Monday, April 11, 2011, a trademark application was filed for PERFORMANCE. IT'S WHAT WE DO. with the United States Patent and Trademark Office. The USPTO has given the PERFORMANCE. IT'S WHAT WE DO. trademark a serial number of 85291522. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 20, 2022. This trademark is owned by Boardwalk AG, LLC. The PERFORMANCE. IT'S WHAT WE DO. trademark is filed in the Advertising, Business and Retail Services and Construction & Repair Services categories with the following description:

Automobile repair and maintenance

Automobile dealership
performance. it's what we do.

General Information


Serial Number85291522
Word MarkPERFORMANCE. IT'S WHAT WE DO.
Filing DateMonday, April 11, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 20, 2022
Registration Number4052845
Registration DateTuesday, November 8, 2011
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 23, 2011

Trademark Statements


Goods and ServicesAutomobile repair and maintenance
Pseudo MarkPERFORMANCE. IT IS WHAT WE DO.
Goods and ServicesAutomobile dealership

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 20, 2022
Primary Code035
First Use Anywhere DateSunday, August 1, 2010
First Use In Commerce DateSunday, August 1, 2010

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 20, 2022
Primary Code037
First Use Anywhere DateSunday, August 1, 2010
First Use In Commerce DateSunday, August 1, 2010

Trademark Owner History


Party NameBoardwalk AG, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPLANO, TX 75093

Party NameBoardwalk AG, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressPlano, TX 75093

Party NameBoardwalk AG, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressPlano, TX 75093

Trademark Events


Event DateEvent Description
Friday, May 20, 2022CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Sunday, November 8, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, February 1, 2017NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Wednesday, February 1, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED
Wednesday, February 1, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 15, 2016TEAS SECTION 8 RECEIVED
Tuesday, November 15, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 27, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 27, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 8, 2011REGISTERED-PRINCIPAL REGISTER
Tuesday, August 23, 2011PUBLISHED FOR OPPOSITION
Wednesday, August 3, 2011NOTICE OF PUBLICATION
Tuesday, July 19, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 14, 2011ASSIGNED TO EXAMINER
Friday, April 15, 2011NOTICE OF PSEUDO MARK MAILED
Thursday, April 14, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, April 14, 2011NEW APPLICATION ENTERED IN TRAM