| Serial Number | 77938970 |
| Word Mark | PERFORMANCE FIRST |
| Filing Date | Thursday, February 18, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 30, 2021 |
| Registration Number | 3853273 |
| Registration Date | Tuesday, September 28, 2010 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 13, 2010 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a stylized pyramid and rectangle with the word "PERFORMANCE" in the rectangle and the word "FIRST" in the pyramid. The rectangle is superimposed and centered on the pyramid. |
| Goods and Services | Providing extended warranties on automobiles |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 30, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Wednesday, December 1, 1999 |
| First Use In Commerce Date | Wednesday, December 1, 1999 |
| Party Name | Dimension Service Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Dublin, OH 43017 |
| Party Name | Dimension Service Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dublin, OH 43017 |
| Party Name | Dimension Service Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dublin, OH 43017 |
| Event Date | Event Description |
| Friday, April 30, 2021 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, September 28, 2019 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, October 30, 2015 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Friday, October 30, 2015 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Friday, October 30, 2015 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, October 14, 2015 | TEAS SECTION 8 RECEIVED |
| Wednesday, October 14, 2015 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 28, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 13, 2010 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 13, 2010 | PUBLISHED FOR OPPOSITION |
| Thursday, June 10, 2010 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, June 10, 2010 | ASSIGNED TO LIE |
| Wednesday, May 26, 2010 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, May 21, 2010 | EXAMINER'S AMENDMENT ENTERED |
| Friday, May 21, 2010 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, May 21, 2010 | EXAMINERS AMENDMENT E-MAILED |
| Friday, May 21, 2010 | EXAMINERS AMENDMENT -WRITTEN |
| Friday, May 21, 2010 | ASSIGNED TO EXAMINER |
| Wednesday, February 24, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, February 23, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, February 22, 2010 | NEW APPLICATION ENTERED IN TRAM |