PERFORMANCE CHOICE Trademark

Trademark Overview


On Friday, June 5, 1998, a trademark application was filed for PERFORMANCE CHOICE with the United States Patent and Trademark Office. The USPTO has given the PERFORMANCE CHOICE trademark a serial number of 75496822. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 9, 2023. This trademark is owned by Mid America Designs, Inc.. The PERFORMANCE CHOICE trademark is filed in the Paint Products, Cosmetics & Cleaning Products, Machinery Products, Computer & Software Products & Electrical & Scientific Products, Vehicles & Locomotive Products, Paper & Printed Material Products, and Rubber Products categories with the following description:

[ BATTERY DISCONNECT SWITCHES, SHIFT CONTROL WIRING HARNESS, ANTI-THEFT VEHICLE BYPASS SWITCH AND MODULE, ELECTRONIC VEHICLE CONTROLS, NAMELY, AUTO WINDOW DOWN SECURITY OVERIDE CONTROL, SPARK PLUG WIRES, SPEEDOMETERS, OIL FILTERING MAGNET, HEADLIGHT DOOR RELAYS ]

[ WHEEL BEARING GREASE DISPENSING MACHINE; AIR FILTERS FOR MOTORS AND ENGINES; AUTOMOTIVE EXHAUST PIPES, MUFFLER PIPES, FUEL PRESSURE REGULATORS ]

[ TINTED PLASTIC FILM FOR USE IN AUTO WINDOWS ]

[ DECAL KITS COMPRISING DECALS AND INSTRUCTIONS MANUALS SOLD AS A UNIT THEREWITH ]

MANIFOLD DRESSING [, CAR COVER CLEAN ]

AUTOMOTIVE TOUCH-UP PAINT [, ENGINE PAINT, VALVE COVER PAINT ]

[ BRAKE INSULATORS, FRONT SPRINGS, TRAILING ARM SHIM SETS, WHEEL BEARING SHIM AND SPACER, ADJUSTABLE SWAY BAR END LINK, SHIFT CONTROL HARNESS, REMOTE CONTROL SHOCK SETS, SKIP SHIFT BYPASS, BATTERY SHIELDS, DUST SHIELDS, BODY SHIELDS, PLATE COVERS, HOOD SEALS, WIND DEFLECTORS, PROTECTIVE GUARDS, FITTED COVERS FOR VEHICLES, FRONT END COVER, CONVERTERS FOR VEHICLES, ENGINE SHIELDS, DOOR SILL SEALS, AIR MIX DOOR ROD CLIPS, FUEL DOOR BUMPERS, SIDE PORT LOUVERS, SPOILERS, DOOR LOCK KNOBS ]
performance choice

General Information


Serial Number75496822
Word MarkPERFORMANCE CHOICE
Filing DateFriday, June 5, 1998
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 9, 2023
Registration Number2653032
Registration DateTuesday, November 26, 2002
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 3, 2002

Trademark Statements


Goods and Services[ BATTERY DISCONNECT SWITCHES, SHIFT CONTROL WIRING HARNESS, ANTI-THEFT VEHICLE BYPASS SWITCH AND MODULE, ELECTRONIC VEHICLE CONTROLS, NAMELY, AUTO WINDOW DOWN SECURITY OVERIDE CONTROL, SPARK PLUG WIRES, SPEEDOMETERS, OIL FILTERING MAGNET, HEADLIGHT DOOR RELAYS ]
Goods and Services[ WHEEL BEARING GREASE DISPENSING MACHINE; AIR FILTERS FOR MOTORS AND ENGINES; AUTOMOTIVE EXHAUST PIPES, MUFFLER PIPES, FUEL PRESSURE REGULATORS ]
Goods and Services[ TINTED PLASTIC FILM FOR USE IN AUTO WINDOWS ]
Goods and Services[ DECAL KITS COMPRISING DECALS AND INSTRUCTIONS MANUALS SOLD AS A UNIT THEREWITH ]
Goods and ServicesMANIFOLD DRESSING [, CAR COVER CLEAN ]
Goods and ServicesAUTOMOTIVE TOUCH-UP PAINT [, ENGINE PAINT, VALVE COVER PAINT ]
Goods and Services[ BRAKE INSULATORS, FRONT SPRINGS, TRAILING ARM SHIM SETS, WHEEL BEARING SHIM AND SPACER, ADJUSTABLE SWAY BAR END LINK, SHIFT CONTROL HARNESS, REMOTE CONTROL SHOCK SETS, SKIP SHIFT BYPASS, BATTERY SHIELDS, DUST SHIELDS, BODY SHIELDS, PLATE COVERS, HOOD SEALS, WIND DEFLECTORS, PROTECTIVE GUARDS, FITTED COVERS FOR VEHICLES, FRONT END COVER, CONVERTERS FOR VEHICLES, ENGINE SHIELDS, DOOR SILL SEALS, AIR MIX DOOR ROD CLIPS, FUEL DOOR BUMPERS, SIDE PORT LOUVERS, SPOILERS, DOOR LOCK KNOBS ]
Disclaimer with Predetermined Text"PERFORMANCE"
Lining/Stippling StatementThe lining shown in the drawing is a feature of the mark and not intended to indicate color.

Classification Information


International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code002
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code003
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

International Class007 - Machines and machine tools; motors and engines (except for land vehicles); machine coupling and transmission components (except for land vehicles); agricultural implements other than hand-operated; incubators for eggs.
US Class Codes013, 019, 021, 023, 031, 034, 035
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code007
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code009
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code012
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code016
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

International Class017 - Rubber, gutta-percha, gum, asbestos, mica and goods made from these materials and not included in other classes; plastics in extruded form for use in manufacture; packing, stopping and insulating materials; flexible pipes, not of metal.
US Class Codes001, 005, 012, 013, 035, 050
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 9, 2023
Primary Code017
First Use Anywhere DateWednesday, October 31, 1984
First Use In Commerce DateWednesday, October 31, 1984

Trademark Owner History


Party NameMID AMERICA MOTORWORKS, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEFFINGHAM, IL 62401

Party NameMid America Designs, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEffingham, IL 62401

Party NameMid America Designs, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEffingham, IL 62401

Party NameMid America Designs, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEffingham, IL 62401

Trademark Events


Event DateEvent Description
Friday, June 9, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Friday, November 26, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, November 30, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, November 30, 2012REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, November 30, 2012REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, November 30, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 5, 2012TEAS SECTION 8 & 9 RECEIVED
Monday, November 3, 2008REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, October 31, 2008POST REGISTRATION ACTION CORRECTION
Thursday, October 23, 2008ASSIGNED TO PARALEGAL
Tuesday, October 21, 2008REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, October 21, 2008TEAS SECTION 8 & 15 RECEIVED
Monday, February 25, 2008CASE FILE IN TICRS
Tuesday, November 26, 2002REGISTERED-PRINCIPAL REGISTER
Tuesday, September 3, 2002PUBLISHED FOR OPPOSITION
Wednesday, August 14, 2002NOTICE OF PUBLICATION
Thursday, May 9, 2002APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, May 8, 2002ASSIGNED TO EXAMINER
Friday, April 12, 2002CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 17, 2001NON-FINAL ACTION MAILED
Wednesday, October 10, 2001PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, August 14, 2001APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 25, 2001CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 28, 2000FINAL REFUSAL MAILED
Monday, November 27, 2000ASSIGNED TO EXAMINER
Wednesday, December 8, 1999NON-FINAL ACTION MAILED
Wednesday, September 1, 1999CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 1, 1999NON-FINAL ACTION MAILED
Friday, February 19, 1999ASSIGNED TO EXAMINER