| Serial Number | 88925726 |
| Word Mark | PERFORMANCE BEEF |
| Filing Date | Wednesday, May 20, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 2, 2021 |
| Registration Number | 6542142 |
| Registration Date | Tuesday, November 2, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 17, 2021 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "PERFORMANCE BEEF" |
| Goods and Services | Software as a service featuring software for managing day-to-day livestock operations, financials, and nutrition decisions |
| Description of Mark | The mark consists of a bull's head in a circle over the words "PERFORMANCE BEEF". There is a line going out to the right and to the left from the bull's head in a circle, and above the wording "PERFORMANCE BEEF". |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 5, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, January 1, 2019 |
| First Use In Commerce Date | Tuesday, January 1, 2019 |
| Party Name | PERFORMANCE LIVESTOCK ANALYTICS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | AMES, IA 50010 |
| Party Name | Zoetis Services LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Parsippany, NJ 07054 |
| Party Name | Zoetis Services LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Parsippany, NJ 07054 |
| Party Name | Zoetis Services LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Parsippany, NJ 07054 |
| Event Date | Event Description |
| Saturday, May 23, 2020 | NEW APPLICATION ENTERED |
| Friday, June 5, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 6, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, July 6, 2020 | ASSIGNED TO EXAMINER |
| Thursday, July 16, 2020 | NON-FINAL ACTION WRITTEN |
| Thursday, July 16, 2020 | NON-FINAL ACTION E-MAILED |
| Thursday, July 16, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, August 20, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, August 20, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, August 21, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 2, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 2, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 2, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 1, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, March 1, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, March 1, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, March 1, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 1, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 1, 2021 | ASSIGNED TO LIE |
| Tuesday, June 1, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 1, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 15, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 28, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 17, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 17, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 2, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Monday, December 1, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |