| Serial Number | 98639014 |
| Word Mark | PERFORMANCE+ |
| Filing Date | Tuesday, July 9, 2024 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Tuesday, July 9, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Downloadable computer software for the creation and delivery of digital content and advertising via global communication networks; downloadable computer software for tracking, monitoring, and reporting on trends for advertising, marketing, and promotional purposes; downloadable computer software for evaluating and analyzing customer behavior in the field of advertising and marketing; downloadable computer software for media buying; downloadable computer software for the purpose of development of advertising-focused technology, data, and analytic tools; downloadable computer software for the purpose of evaluating customer behavior; downloadable computer software for customizing the subject matter and appearance of digital content and advertising; Recorded computer software, downloadable computer programs and downloadable software applications for use in providing retail and ordering services for a wide variety of consumer goods; downloadable computer software for use as an application programming interface (API); Recorded computer software, downloadable computer programs and downloadable software applications for enabling the distribution of digital and video advertising through an electronic media, specifically the Internet, wireless networks, and mobile and portable devices; Recorded computer software, downloadable computer programs and downloadable software applications for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services; Recorded computer software, downloadable computer programs and downloadable software applications that analyzes the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; Recorded and downloadable computer software, namely, software using artificial intelligence and machine learning to automate campaign setup, audience creation, and optimization; recorded and downloadable computer software using artificial intelligence for allowing users to integrate human judgment and review into artificial intelligence and machine learning software applications for complex decision-making; recorded and downloadable computer software using artificial intelligence and machine learning for auditing and providing analytic capabilities on source code and application software; recorded and downloadable computer software using artificial intelligence and machine learning for creating and integrating source code and application software into artificial intelligence and machine learning software applications; recorded and downloadable computer software using artificial intelligence and machine learning with human judgment for reviewing source code, application software, data, and operational metrics |
| Goods and Services | Digital and video advertising services provided via electronic media, specifically the Internet, wireless networks, and mobile and portable devices; advertising services, namely, creating, composing, updating, compiling, disseminating, supporting, tracking, reporting on and analyzing advertisements for distribution on internet web pages and wireless networks; semantic advertising services, namely, advertising analysis of the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; Providing advertising, marketing, and promotional services, namely, the management and development of advertising campaigns through electronic media, specifically the Internet, wireless networks, and mobile and portable devices; Publishing of advertising texts; outdoor advertising; pay per click advertising management services; advertising agency services; digital advertising services; online advertising services for others; production of advertising matter and commercials; business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; consultancy regarding advertising communications strategy; marketing consulting services; advertising, marketing, and publicity services; Providing television home shopping services in the field of general consumer merchandise; provide business information in the social media field; provide marketing consulting in the social media field; provide business information via the internet, wired networks or other forms of data transmission; advertising research; marketing research; market research; business strategic planning services; analysis of business data; market analysis and research services; computerized market research service; business advisory, consultancy and information services; statistical evaluation of marketing data; market research data and statistical analysis; economic forecasting and analysis; consumer profiling for commercial or marketing purposes; consumer research; Providing an online searchable database featuring information related to conducting market surveys; business management consultancy; business management consulting online; Creation and updating advertising material; Development of advertising concepts; Editing, production, and distribution of advertising materials; publication of advertising and publicity materials; distribution of advertising materials; distribution of advertising and advertising materials in the nature of flyers, prospectuses, brochures, leaflets and samples; scriptwriting for advertising purposes; production of advertising films; Copy writing for advertising purposes; rental of advertising space; provision and rental of an online space for advertising; provision of advertising space in periodicals, newspapers and magazines; provide advertising space through electronic channels and global information networks; rental of advertising time on communication media; advertising intermediation; online advertising for others by electronic communication network; rental advertising space and advertising materials; public relations; consultancy regarding public relations communications strategy; public relations consultancy; provision of an on-line marketplace for buyers and sellers of goods and services; development of advertising concepts |
| Goods and Services | Digital advertising technology provider featuring software and services to enable the distribution of digital and video advertising through an electronic media, specifically the Internet, wireless networks, and mobile and portable devices, namely, providing temporary use of an online, nondownloadable Internet software platform for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services; Providing online non-downloadable software that analyzes the meaning of website content in order to optimize and provide targeted advertising to consumers while protecting advertiser brands in real-time; Software as a service services featuring software to enable the distribution of digital and video advertising through an electronic media, namely, providing temporary use of an online, non-downloadable Internet software platform for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services; rental of computer software and programs for use in creating and transmitting via the Internet messages and advertisements, in connection with digital advertising campaign management services design and development of computer software; Computer programming services for business analysis and reporting; monitoring of computer systems by remote access; development and creation of computer programs for data processing; creating and designing website-based indexes of information for others; updating of data processing software; Designing websites for advertising purposes; cloud storage services for electronic data; digital compression of computer data; Graphic design of advertising materials; nondownloadable computer software, namely, software using artificial intelligence and machine learning to automate campaign setup, audience creation, and optimization; nondownloadable computer software using artificial intelligence for allowing users to integrate human judgment and review into artificial intelligence and machine learning software applications for complex decision-making; nondownloadable computer software using artificial intelligence and machine learning for auditing and providing analytic capabilities on source code and application software; nondownloadable computer software using artificial intelligence and machine learning for creating and integrating source code and application software into artificial intelligence and machine learning software applications; nondownloadable computer software using artificial intelligence and machine learning with human judgment for reviewing source code, application software, data, and operational metrics |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 9, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 9, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 9, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Amazon Technologies, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seattle, WA 98109 |
| Event Date | Event Description |
| Tuesday, July 9, 2024 | NEW APPLICATION ENTERED |