PEOPLE. PRODUCTS. PERFORMANCE. THE WAY IT SHOULD BE. Trademark
Trademark Overview
On Tuesday, March 31, 2015, a trademark application was filed for PEOPLE. PRODUCTS. PERFORMANCE. THE WAY IT SHOULD BE. with the United States Patent and Trademark Office. The USPTO has given the PEOPLE. PRODUCTS. PERFORMANCE. THE WAY IT SHOULD BE. trademark a serial number of 86582003. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 22, 2026. This trademark is owned by National Automotive Experts, L.L.C.. The PEOPLE. PRODUCTS. PERFORMANCE. THE WAY IT SHOULD BE. trademark is filed in the Advertising, Business and Retail Services category with the following description:
Advertising and marketing; Advertising and marketing consultancy; Advertising and marketing services, namely, promoting the goods and services of others; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promotion services; Advertising, marketing and promotion services in the field of aftermarket warranties, services contracts, guaranteed auto protection (GAP) plans and vehicle protection plans, for automobiles, motorcycles, ATVs and RVs, to cover their repair, labor, maintenance, parts replacement, emergency roadside assistance, rental car reimbursement and a towing allowance for covered repairs
General Information
| Serial Number | 86582003 |
| Word Mark | PEOPLE. PRODUCTS. PERFORMANCE. THE WAY IT SHOULD BE. |
| Filing Date | Tuesday, March 31, 2015 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 22, 2026 |
| Registration Number | 4850640 |
| Registration Date | Tuesday, November 10, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 25, 2015 |
Trademark Statements
| Goods and Services | Advertising and marketing; Advertising and marketing consultancy; Advertising and marketing services, namely, promoting the goods and services of others; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promotion services; Advertising, marketing and promotion services in the field of aftermarket warranties, services contracts, guaranteed auto protection (GAP) plans and vehicle protection plans, for automobiles, motorcycles, ATVs and RVs, to cover their repair, labor, maintenance, parts replacement, emergency roadside assistance, rental car reimbursement and a towing allowance for covered repairs |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 22, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, April 27, 2006 |
| First Use In Commerce Date | Thursday, April 27, 2006 |
Trademark Owner History
| Party Name | NWAN INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | STRONGSVILLE, OH 44136
US |
| Party Name | National Automotive Experts, L.L.C. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Strongsville, OH 44136
US |
| Party Name | National Automotive Experts, L.L.C. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Strongsville, OH 44136
US |
| Party Name | National Automotive Experts, L.L.C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Strongsville, OH 44136
US |
Trademark Events
| Event Date | Event Description |
| Friday, April 3, 2015 | NEW APPLICATION ENTERED |
| Thursday, April 9, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 8, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, July 15, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 5, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 25, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 25, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 10, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, July 10, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 10, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, January 18, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, May 12, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 12, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, May 12, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, November 10, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, May 22, 2026 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
