| Serial Number | 79239339 |
| Word Mark | PEOPLE FIRST |
| Filing Date | Friday, January 12, 2018 |
| Status | 739 - Section 71 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, February 10, 2026 |
| Registration Number | 5923240 |
| Registration Date | Tuesday, December 3, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 17, 2019 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the wording "PEOPLE FIRST" in lowercase with a smile beneath the letters "OP". |
| Goods and Services | Computer hardware and firmware for business administration, namely, performance of office functions in the nature of data processing, data management, data storage, payroll management, productivity management, human resource management and monitoring, optimizing and analysis of performance and engagement of employees; computer software for human resource management and development, namely, workforce planning, workforce management, workforce development, motivation and engagement, payroll preparation and processing; computer programs for business administration, namely, performance of office functions in the nature of data processing, data management, data storage, payroll management, productivity management, human resource management and monitoring, optimizing and analysis of performance and engagement of employees; data processing and provision of business information; software downloadable from the internet; pre-recorded CDs featuring information in relation to workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions; pre-recorded DVDs for information on workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions; downloadable electronic publications and electronic publications recorded on computer media in the nature of training manuals, presentation, reports, newsletters and magazines in the field of workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions; downloadable publications in the nature of training manuals, reports, newsletters and magazines in the field of workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions; downloadable electronic training manuals and electronic training manuals recorded on computer media, being electronic publications in the nature of workbooks and brochures in the field of workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions, and software featuring training materials in the nature of workbooks and brochures in the field of workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions; electronic databases in the field of workforce planning, human resource management, motivation, engagement and development, payroll preparation and processing, business administration and office functions |
| Goods and Services | Design and development of computer hardware and software; computer programming; installation, maintenance and repair of computer software; technical advice in relation to computer software; leasing of data processing systems; information, advice and consultancy in relation to all the aforesaid services; electronic data storage |
| Goods and Services | Business administration; office functions; data processing; provision of business information; payroll advisory services; payroll preparation; payroll processing services; talent management services and human resource services for office workers; workforce planning services; personnel management; outsourcing services in the areas of human resource engagement and management services; business consultancy services; business process management; information, advice and consultancy in relation to all the aforesaid services |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 24, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 24, 2018 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 24, 2018 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Midland Software Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Northampton, Northamptonshire NN4 7HB GB |
| Party Name | Midland Software Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Party Name | Midland Software Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GB |
| Event Date | Event Description |
| Thursday, August 23, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, August 24, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, August 24, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, August 28, 2018 | APPLICATION FILING RECEIPT MAILED |
| Friday, September 7, 2018 | NON-FINAL ACTION WRITTEN |
| Saturday, September 8, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Friday, September 14, 2018 | REFUSAL PROCESSED BY MPU |
| Friday, September 14, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Sunday, October 7, 2018 | REFUSAL PROCESSED BY IB |
| Thursday, March 14, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 14, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 14, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, March 14, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, March 15, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 1, 2019 | FINAL REFUSAL WRITTEN |
| Wednesday, May 1, 2019 | FINAL REFUSAL E-MAILED |
| Wednesday, May 1, 2019 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, July 30, 2019 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, July 30, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 30, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 31, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 9, 2019 | ASSIGNED TO LIE |
| Wednesday, August 28, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, August 28, 2019 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, August 28, 2019 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Friday, September 13, 2019 | NOTIFICATION PROCESSED BY IB |
| Tuesday, September 17, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 17, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 3, 2020 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Friday, March 20, 2020 | FINAL DISPOSITION PROCESSED |
| Friday, March 20, 2020 | FINAL DISPOSITION NOTICE SENT TO IB |
| Friday, April 10, 2020 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Tuesday, December 3, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Friday, May 2, 2025 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, October 7, 2025 | TEAS SECTION 71 & 15 RECEIVED |
| Monday, February 9, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 9, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, February 10, 2026 | REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK. |
| Tuesday, February 10, 2026 | NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED |