PEOPLE DRIVEN. OUTCOME FOCUSED. Trademark

Trademark Overview


On Monday, May 5, 2014, a trademark application was filed for PEOPLE DRIVEN. OUTCOME FOCUSED. with the United States Patent and Trademark Office. The USPTO has given the PEOPLE DRIVEN. OUTCOME FOCUSED. trademark a serial number of 86271688. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 24, 2025. This trademark is owned by CMFG Life Insurance Company. The PEOPLE DRIVEN. OUTCOME FOCUSED. trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Financial administration of qualified and non-qualified retirement plans and investment platforms; financial retirement plan consulting; financial services, namely, providing financial advisory services and programs to advisors, employers and their employees, namely, analysis, advice, and recommendations on investment, products, retirement and life-event planning for financial investment purposes; providing online-financial services for advisors, employers and their employees, namely, providing an Internet website portal featuring financial information relating to personal accounts, providing financial information via global computer network and Internet, and providing on-line financial calculators; providing a web site featuring information in the field of fiduciary due diligence; providing a web site featuring information in the field of financial literacy

Consultation services in the business management of financial advisory practices; providing a web site featuring information in the field of business management of financial advisory practices

Education services, namely, classes, workshops, non-downloadable webinars, in the field of fiduciary due diligence and financial advisor practice management, and distribution of course materials in connection therewith in printed and electronic format; education services, namely, classes, workshops, non-downloadable webinars in the field of financial literacy, and distribution of course materials in connection therewith in printed and electronic format
people driven. outcome focused.

General Information


Serial Number86271688
Word MarkPEOPLE DRIVEN. OUTCOME FOCUSED.
Filing DateMonday, May 5, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 24, 2025
Registration Number4719237
Registration DateTuesday, April 14, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 27, 2015

Trademark Statements


Goods and ServicesFinancial administration of qualified and non-qualified retirement plans and investment platforms; financial retirement plan consulting; financial services, namely, providing financial advisory services and programs to advisors, employers and their employees, namely, analysis, advice, and recommendations on investment, products, retirement and life-event planning for financial investment purposes; providing online-financial services for advisors, employers and their employees, namely, providing an Internet website portal featuring financial information relating to personal accounts, providing financial information via global computer network and Internet, and providing on-line financial calculators; providing a web site featuring information in the field of fiduciary due diligence; providing a web site featuring information in the field of financial literacy
Goods and ServicesConsultation services in the business management of financial advisory practices; providing a web site featuring information in the field of business management of financial advisory practices
Goods and ServicesEducation services, namely, classes, workshops, non-downloadable webinars, in the field of fiduciary due diligence and financial advisor practice management, and distribution of course materials in connection therewith in printed and electronic format; education services, namely, classes, workshops, non-downloadable webinars in the field of financial literacy, and distribution of course materials in connection therewith in printed and electronic format

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2025
Primary Code035
First Use Anywhere DateWednesday, December 21, 2011
First Use In Commerce DateWednesday, December 21, 2011

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2025
Primary Code036
First Use Anywhere DateWednesday, December 21, 2011
First Use In Commerce DateWednesday, December 21, 2011

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2025
Primary Code041
First Use Anywhere DateWednesday, December 21, 2011
First Use In Commerce DateWednesday, December 21, 2011

Trademark Owner History


Party NameCMFG Life Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMadison, WI 53705

Party NameCMFG Life Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMadison, WI 53705

Party NameCMFG Life Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMadison, WI 53705

Trademark Events


Event DateEvent Description
Thursday, May 8, 2014NEW APPLICATION ENTERED
Friday, May 16, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, June 7, 2014ASSIGNED TO EXAMINER
Thursday, June 12, 2014NON-FINAL ACTION WRITTEN
Thursday, June 12, 2014NON-FINAL ACTION E-MAILED
Thursday, June 12, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, October 15, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 16, 2014ASSIGNED TO LIE
Monday, October 27, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 27, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 24, 2014EXAMINERS AMENDMENT -WRITTEN
Monday, November 24, 2014EXAMINERS AMENDMENT E-MAILED
Monday, November 24, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, November 24, 2014EXAMINER'S AMENDMENT ENTERED
Monday, November 24, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 25, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, December 9, 2014WITHDRAWN FROM PUB - OG REVIEW QUERY
Friday, December 19, 2014PREVIOUS ALLOWANCE COUNT WITHDRAWN
Friday, December 19, 2014EXAMINERS AMENDMENT -WRITTEN
Friday, December 19, 2014EXAMINERS AMENDMENT E-MAILED
Friday, December 19, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 19, 2014EXAMINER'S AMENDMENT ENTERED
Friday, December 19, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 23, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, January 7, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 27, 2015PUBLISHED FOR OPPOSITION
Tuesday, January 27, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 14, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, April 14, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, January 13, 2021TEAS SECTION 8 & 15 RECEIVED
Thursday, May 6, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 6, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, May 6, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, April 14, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, October 24, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9