| Description of Mark | The mark consists of 1. Full Logo Description:The full logo consists of two primary design elements: a wordmark and a distinctive symbol. The logo can appear in black or white, depending on the theme or background.1.1 Wordmark: The word "Paymarket" is written in a clean, bold sans-serif font. The word is split into two sections:- The first part, "Pay," is enclosed within an oval-shaped outline with rounded corners. The oval's borders are uniform in thickness, providing a smooth and modern aesthetic.- The second part, "market," is placed outside the oval, aligned to the right of "Pay" in the same font and size, maintaining a seamless connection between the two parts of the word.1.2 Symbol: The oval outline around the word "Pay" extends slightly to encapsulate the text without any gaps or breaks. This oval shape also serves as a standalone design element (logo symbol) in some instances.1.3 Color Usage: - The logo is designed in a single color (monochrome), either black or white, depending on the background. For example, the black version is used on light backgrounds, and the white version is used on dark backgrounds.- No additional colors are present in the logo.1.4 Overall Design Style: The logo is minimalistic and modern, embodying a professional, digital-first ethos.----2. Logo Symbol Description:The logo symbol is a simplified, standalone version of the full logo, extracted from the wordmark's first element:2.1 Design: It consists of the word "Pay" enclosed within the same oval outline as seen in the full logo. The text and oval are proportionally scaled to maintain visual harmony.2.2 Color Usage: Similar to the full logo, the symbol can appear in black or white, depending on the background.2.3 Purpose: The symbol is designed for use in compact spaces or as an icon, ensuring recognizability even when scaled down.----Intended Use:The full logo and logo symbol may be used independently or together, depending on the branding needs. The full logo is primarily intended for formal and large-scale applications, such as signage, while the logo symbol is suitable for digital interfaces, app icons, and other compact spaces. |
